The New York Times

Press Release: Keywee Signs 100th Publishing Customer, New York Media
December 15, 2015 at 10:05 am

NEW YORK, NY—(Marketwired - Dec 15, 2015) — Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee's content marketing platform to drive social engagement and reach new…

Industrial Scale Branded Content
December 15, 2015 at 9:57 am

On the 19th floor of Renzo Piano’s 8th Avenue landmark skyscraper, The New York Times set up an entire division devoted to producing and commercializing contents for its advertisers: the New York Times T Brand Studio. As always, once the NYT settles on a choice, it takes the high road. Just as the Times spent…

How The Washington Post Leapfrogged The New York Times in Web Traffic
December 3, 2015 at 2:49 pm

The Washington Post proclaimed itself “America’s new publication of record” after it broke another online traffic record in October, surpassing The New York Times for the first time. There are a lot of factors that have impacted the Post’s traffic, including a broad distribution strategy through social platforms and apps, an effort to speed the site load-time and the news cycle…

Big Publishers Scale Up Video Production
December 1, 2015 at 2:00 pm

Recent months have seen a flurry of executive appointments by big publishers tapping top talent to lead their video production and distribution efforts. The list of publishers appointing high-level video execs includes The New York Times, Time Inc. and BuzzFeed, all of which are preparing major digital video initiatives for the coming year.

4 Takeaways from The New York Times’ New Digital Strategy Memo
October 9, 2015 at 11:18 am

The New York Times on Wednesday unveiled a plan to reach $800 million in digital revenue by 2020 — double the $400 million in digital revenue it generated in 2014. In order to meet the ambitious goal, which was outlined in a lengthy memo signed by New York Times CEO Mark Thompson, executive editor Dean…

The Podcast Opportunity for Publishers
August 1, 2015

From the time podcasts were developed in 2004 until about five years ago, these on-demand audio broadcasts suffered from an image problem. The perception was podcasts were the lowest rung on the broadcasting ladder. They were a graveyard for washed-up media personalities who hoped to preserve any modicum of relevancy or an outlet for wanna-be broadcasters who weren't good enough to make the cut in traditional media.

Are Commenters Really Loyal ‘Readers’ And Does It Matter?
July 21, 2015

The issue of website comments is not going to go away, no matter how much those who insist that open comments are an unbreakable rule of the Internet. It is not going away because the issue will effect efforts to erect paywalls and to build digital advertising.

The Verge is only the latest website to say "enough's enough' and off turn off comments (see TNM story here). But they have been clear that the decision only applies to the next few summer months and that they may well turn them right back on again in the fall

The Rise of the Mobile Editor
July 16, 2015

As the number of mobile readers climbs over 50 percent for many newspapers, it is logical that we would infuse mobile thinking throughout the newsroom. Yet, in a majority of newsrooms, the focus is not on mobile. Newsrooms need to start changing this by hiring a mobile editor. The mobile editor should be sheriff to the news disseminating community.  Better yet, the mobile editor should be a sort of traffic cop, directing cars when the traffic lights are malfunctioning. The position should not be a transitional job that may eventually disappear.

Facebook Instant Articles Just Don’t Add Up for Publishers
July 16, 2015

Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pays out 70 percent of its gross revenues to the music labels that hold the underlying rights to Spotify's catalogue.

Now here's what Facebook is guaranteeing a variety of publishers, including the New York Times, BuzzFeed, and the Atlantic, which are posting articles in its new "instant articles" feature: $0.