The Parenting Group
The same Bonnier Sweden company that teamed with Parenting magazine on an app for children last year has passed the 5 million downloads milestone, just 10 months after launching its first app. The gaming developer of apps for kids, Toca Boca, is a division of Bonnier Corp.'s parent company in Sweden.
Bonnier’s Parenting Group and AOL Inc. have announced a strategic sales alliance that brings Parenting.com content to AOL, which they hope will provide contextually relevant, scalable marketing opportunities for advertisers seeking to reach moms online. The partnership is intended to grow Parenting.com’s audience and AOL’s reach in the parenting category, with links to Parenting.com articles featured on the AOL home page and across multiple Lifestyle channel properties.
Beginning in the first quarter of this year, Parenting.com’s child development and family lifestyle content will be integrated across AOL properties
Bonnier Corp. has announced the debut of Parenting Seasons, a new quarterly publication available exclusively on the iPad.
Zumobi, a leading mobile media company, and Bonnier Corp.'s Parenting Group today announced the launch of the Parenting Ages & Stages application, bringing one of Parenting's most popular magazine features to life on the iPhone and iPod Touch.
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
• TV Guide has promoted executive editor Debra Birnbaum to editor and Craig Tomashoff has been appointed executive editor.• Nancy Brooke Smith has been named creative director of Bonnier Corp.’s Parenting Group.• Science News has named Regan Pickett sales account executive.
Publishing Executive Inbox Editor Matt Steinmetz attended MPA’s “American Magazine Conference” in Boca Raton, Fla. this week, where he sat in on Monday and Tuesday’s conference sessions and events.
MONDAY, OCTOBER 29
The 2007 American Magazine Conference, hosted by the Magazine Publishers of America (MPA), kicked off yesterday in Boca Raton, Fla. This year’s theme, “The MagaBrand Revolution,” aims to tackle how publishers can extend their brands’ footprints beyond the printed page and “into all corners of the target audience’s consciousness,” according to the 2007 AMC Conference Chair David Zinczenko, who is also the senior vice president and editor-in-chief of Men’s Health.
I’m live at the
The 2007 American Magazine Conference, hosted by the Magazine Publishers of America (MPA), kicked off yesterday in Boca Raton, Fla. This year’s theme—”The MagaBrand Revolution”—aims to tackle how publishers can extend their brands’ footprints beyond the printed page and “into all corners of the target audience’s consciousness,” according to the 2007 AMC Conference Chair David Zinczenko, who is also the senior vice president and editor-in-chief of Men’s Health.
I’m live at the event, where attendees like myself are trading the 85-degree, sunsplashed weather that’s just outside for the freezing cold and crowded conference sessions inside the Boca Raton Resort & Club. Call us crazy,
• Greg Schumann has been appointed group publisher of Bonnier Corp.’s Parenting Group.• American Business Media has named Nick Ferrari executive vice president of business development.
Valentine's Day wasn't all wine and roses for 60 employees of the Sesame Workshop. According to recent reports, the multimedia network cut dozens of jobs in an attempt to scale down production in both television and print. And while rumors that the network's Sesame Street Magazine would also succumb to Big Bird's beef, the network announced the popular kids magazine is being turned over to AOL Time Warner's Parenting Group, the current publisher of Parenting and Family Life magazines. With a mission to tout virtues such as innovation, optimism, knowledge and diversity, Sesame Street's non-profit publishing venture is not alone in recent cutbacks.