The Pohly Company
Over one hundred and twenty guests attended the Custom Content Council’s Broadway Debut at the Liberty Theatre in New York City last night for the tenth annual Pearl Awards ceremony. Custom content creators and agencies from 15 different countries representing brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus submitted 628 total entries this year.
One hundred and sixty guests feted the custom content industry's highest honors this year at a festive celebration at Guastavino's in New York City Monday evening.
The Custom Content Council will celebrate 50 companies on Thursday, November 11th at the seventh annual Pearl Awards Ceremony at The Water Club in New York City.
Since purchasing the company in 1999 from Cadmus Communications Corp., where she had been president since 1996, Diana Pohly has led The Pohly Company to a prominent place among marketing consultants. In 2004, Fortune Small Business and Winning Workplaces (a nonprofit organization promoting positive workplaces for small- to mid-sized businesses) named her one of America’s “Best Bosses” in recognition of her leadership skills. She is also a founding member, past co-chair and current board member of the Custom Publishing Council, an association dedicated to the custom publishing industry. Among The Pohly Company’s specialities is custom publishing; her firm has completed projects for such companies
Custom publishing has been booming in recent years. So when will the bubble burst? Or will it? According to the Custom Publishing Council (CPC), if consistent research and years of relative statistics are any indication, the industry will continue climbing. To remain at the top of its game, however, custom publishing, like any industry, will have to forge the trends, rather than simply witness their emergence. The Move Toward “Custom Content” One reason for steady growth is the fact that the custom publishing industry comprises more than just print media. “Custom publishing has evolved into an umbrella industry encompassing custom content as a whole, across several
New Custom Publishing Products on the Market King Fish Media www.KingFishMedia.com King Fish Media created Ducklings for Albertsons supermarkets, for mothers of newborns through 5 years of age, and Easy—”entertaining and food made easy" for Shaw’s Supermarkets. Journal Communications www.JnlCom.com The digital edition of Tennessee Home & Farm offers a video segment that Journal Communications produced on the Down-Home Dumplin’ Cook-off, hosted by the Tennessee Farm Bureau Federation, and an e-commerce mechanism to order the “Down-Home Dumplin’” cookbook. The Pohly Company www.PohlyCo.com Bloom supermarkets and The Pohly Company just re-launched InBloom, a lifestyle magazine for Bloom customers, with an updated editorial approach and design. The company
New York, NY -- November 28, 2005 -- Eighty-eight awards were presented in 30 categories at the second annual Pearl Awards, hosted by the Custom Publishing Council (CPC), at the University Club in New York City. Hosted A team of 30 judges poured over 357 entries to identify publications demonstrating the best in strategy, design and editorial. Applicants submitted entries in both business-to-business and business-to-consumer sectors, as well as by circulation size, and were awarded gold, silver and bronze awards. The 2005 Pearl Award winners were: *(denotes number of awards received) The Magazine Group WebMD the Magazine (6) Biz Tech for