The Week

Adobe Combines Digital Publishing Suite, Experience Manager
February 27, 2014

The technical side of publishing digital magazines and their associated Web sites and apps is getting a little easier courtesy of Adobe, which is combining Adobe Experience Manager and Adobe Digital Publishing Suite to allow publishers to more easily manage design, format and other creative assets across different channels, including desktop, smartphones and tablets.
Adobe Experience Manager, Adobe's Web content management platform, offers Web designers a central repository of creative assets including text, video and audio, along with tools for customer acquisition via the Web,

Magazine Industry Ad Decline Slowing, But 4th Quarter Not Good
February 6, 2014

The final tally came in this week for print magazine advertising in 2013. It is the typical good news/bad news scenario.

Ad pages - the industry's traditional measure - were down 4.1 percent for the year. That could be read as a step forward from 2012 when the decline was 8.2 percent.

Top Fourteen Print Mags Launched Since 2000
February 4, 2014

Before there was a web, there were magazines; and today, at the height of the web era there are magazines, and after the new innovations in the web era are discovered, there will be magazines...and by magazines I mean the ink on paper publications as they were first called in 1731.

The period of tremendous growth for the internet happened in the latter half of the 1990s. It went from a scientific and governmental research network to a commercial and consumer marketplace.

Fashion Mags Buoy Print's Uneven 2013
January 10, 2014

Top fashion titles such as VogueGlamourMarie ClaireHarper's BazaarElleInStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of year numbers Thursday.

However, the industry as a whole saw print ad pages decline 4.1% last year compared with 2012, said the PIB report, which tracked 207 magazine titles.

The comparison is slightly skewed, however, because the titles PIB tracked in 2013 are not exactly the same as those monitored in 2012, according to Mary Berner, president and CEO of MPA

The Mr. Magazine Interview with Newsweek’s Editor in Chief Jim Impoco
December 16, 2013

The news about the return of Newsweek to print spread like wild fire. The media world, social and otherwise, lit up like a Christmas tree heralding the news of the return of the 80- plus-year-old magazine.

However, this Newsweek, is not going to be the Newsweek of the past. It is going to be a magazine that will make its own news and create its own weather. "There is a lot of very, very shallow news reports," Jim Impoco told me in a phone interview. "People are looking for much deeper dives, for much more context."

As NY Mag Cuts Issues, The Week Adds a Few
December 3, 2013

One day after New York magazine said it would reduce its print frequency to every other week, The Week said it plans to increase the number of issues it publishes to 51 next year from 48. The Week had been waiting for the right moment to announce its plans. New York's decision was informed by clear media-business trends, but the reasoning for The Week is just as straightforward, according to Steven Kotok, CEO of The Week and its sibling publication, Mental Floss. "Each one of our issues is profitable," he said. "If we add more issues, we're more profitable."

8 Ways to Ensure E-commerce Earns Dollars Without Burning Your Brand
November 1, 2013

Publishers have been tapping into e-commerce technologies for more than a decade now, embracing them to sell subscriptions, complementary publications and promotional items directly related to the brand. Today, publishers are pursuing more complex e-commerce models that present much higher revenue potential-when done well. But this isn't a tale of publishers merely appealing to audiences for a bigger percentage of their disposable income. The new e-commerce models benefit the audience, too, by providing readers with an opportunity to dive deeper into the rich brand environment already ingrained in most magazines and extend their relationship in pace with their content consumption.

The Week Launches E-Commerce Site
October 8, 2013

Dennis Publishing's newsmagazine The Week is taking a page from sibling title Mental Floss' playbook and delving into e-commerce. Today, The Week is launching an online store where readers can buy gifts like branded coffee mugs, books and desk accessories. The store is modeled after the e-commerce template created by bimonthly magazine Mental Floss, which has had success with its online retail division, selling quirky tees and other fun, giftable items. Since Dennis acquired Mental Floss back in 2011, its e-commerce division has doubled.

The Limits of Viral Magazine Covers
July 17, 2013

Last week, Bloomberg Businessweek caused quite a stir with a risque cover. A hedge fund manager (a man, of course) had the word “perception” over a rising arrow and the word “reality” over a limp and deflating squiggly line, both emanating from his groin. Provocative and suggestive, the cover sparked conversation, yielding mentions in Mashable, Huffington Post, The Atlantic Wire, Wonkette, The Week and Salon.

It was the dick joke seen ’round the Web: In its first two days, the story got more than twice as much traffic ...

White privilege radically changes the appearance of Tsarnaev bros
May 3, 2013

The Week Magazine ran with this image as their cover sketch. Just so it is said, clearly and unambiguously: the Tsarnaev brothers are white guys. They are white. The FBI’s own wanted poster for Dzhokhar Tsarnaev lists his race as “white”, but you would never know it from the cover image on The Week.

Hold up the cover to someone else, and ask them how many white people they can see on the cover. Chances are they will identify Gabby Giffords on the top left and the image of the Boston policemen on the top right, but how about those