With many magazine publishers struggling to offset ad revenue declines, reprints and content licensing have become even more important to the bottom line. Making them even more attractive is that generating revenue in this area can take very little time or financial investment. In some respects, it's viewed as free money.
The YGS Group
York, PA – January 7, 2008 The YGS Group (YGS) announced today that it is under agreement to manage the reprint program for Automotive News. YGS will be the exclusive reprint provider for the weekly publication that covers the automotive industry, including both its print and online properties. “Automotive News is a great fit for our program; we have been working with Crain Communications Inc. for many years and are well versed in their commitment to editorial integrity. Our partnership will serve to further develop the connection between original content and their readers throughout the automotive industry.” says Erica Montgomery, VP Publisher Sales, YGS.
Magazine publishers invest significant time, money and resources into producing quality content, both for print and online publication. However, once it publishes, that content does not necessarily cease to be valuable. Smart publishers also invest in repurposing their content for sale after it publishes, through reprints and licensing agreements, and as a result, can generate a greater return on their initial investment. Reprint sales and content licensing professionals shared with Publishing Executive the following tips on how to maximize this aspect of your business and generate increased revenue. Growing Your Reprint Business 1. Be proactive. Many publishers simply respond to reprint requests rather
The YGS Group, a graphics communication service provider based in York, Pa., has completed its acquisition of Reprint Management Services (RMS), a provider of custom reprints, content licensing and a number of other services for publishers. The acquisition includes all of the services offered by RMS. Terms of the deal were not disclosed. “The YGS Group combines the editorial expertise of Reprint Management Services, with the graphic talents of York Graphic Services,” says Dan Fineberg, director of marketing for The YGS Group. “[The acquisition unites] two companies that have a deep history and partnership. It’s this comprehensive offering of services that will allow us