Travel & Leisure

Time Inc. Launches Ecommerce Plans With People and Travel + Leisure
September 9, 2015 at 2:44 pm

Time Inc. is pushing forward in its strategy to add e-commerce to its style and celebrity-centric titles. The New York-based publisher has integrated new shoppable strategies into its People and Travel + Leisure brands. Magazine and newspaper publishers alike are revisiting the strategy of adding e-commerce to their businesses this year, despite prior lackluster attempts.