Travel & Leisure
Time Inc. is pushing forward in its strategy to add e-commerce to its style and celebrity-centric titles. The New York-based publisher has integrated new shoppable strategies into its People and Travel + Leisure brands. Magazine and newspaper publishers alike are revisiting the strategy of adding e-commerce to their businesses this year, despite prior lackluster attempts.
The first three quarters of the year saw 383 magazine closures and 259 new launches according to a report this week from MediaFinder.com
A report this week from MediaFinder found that 110 new magazines were launched during the first quarter of this year while 95 other magazines were folded during the same period.