TVGuide.com has selected PubMatic to optimize its ad revenue. TVGuide.com, which presently reaches 21 million unique users per month, has sought to differentiate itself from the competition by offering online video, news, community and TV listings in a single location.
This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of BN.com. The e-editions will be fulfilled by Barnes & Noble partner Zinio. Indeed, it’s just one more indication that, despite some debate on their future, digital editions are becoming a viable alternative to print for a growing number of readers. Cambridge, Mass.-based The Gilbane Group recently published a study, “Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices,” showing that the number of business-to-business publications offering digital editions increased by more than 300 percent in a two-year span
• TV Guide has promoted executive editor Debra Birnbaum to editor and Craig Tomashoff has been appointed executive editor.• Nancy Brooke Smith has been named creative director of Bonnier Corp.’s Parenting Group.• Science News has named Regan Pickett sales account executive.
The board of directors of Gemstar-TV Guide International Inc. announced this week that it will allow company management to explore strategic alternatives intended to maximize shareholder value, which may include a sale of the company. “The company has made significant improvements throughout its businesses and the board is very pleased with the growth and strategic direction under CEO Richard Battista,” says Anthea Disney, chairman of the board. “We are now poised to investigate the range of available strategic alternatives for continuing to build shareholder value.” TV Guide’s advertising revenue was up 18.2 percent through the first three months of 2007, and the publishing
The April 30 issue of TV Guide will include a first-of-its-kind, interactive, scented insert advertising NBC’s popular comedy “My Name is Earl.” The insert, printed by Concord Litho, will feature six different fragrances tied directly to the May 3 episode being called “Laugh ‘n Sniff.” NBC will use on-screen graphics during the episode to prompt viewers to scratch and sniff one of the six corresponding numbered boxes on TV Guide’s scent card, which will then release aromas connected to the show’s storyline. The scents include “brand-new car” smell and an Oreo-cookie aroma. The scent card is being sponsored by Oreo and arrived within
There were 155 magazine digital initiatives enacted by consumer magazines in 2006, according to research released by the Magazine Publishers Association (MPA) on Feb. 27 at the group’s third “Magazines 24/7” Digital Conference. Many of the innovations capitalized on community building, video and user-generated content. According to the MPA, Hearst, Meredith Corp. and Time Inc. have all announced the creation of in-house production companies dedicated to the creation of video and Web applications for their magazines. “For content creators and content brand managers working for magazines, these are exhilarating times,” said MPA President Nina Link in her opening remarks at the “Magazines 24/7” conference held at
As publishers continue to seek new revenue streams beyond advertising, licensing has proven to many to be a viable option. TV Guide International Inc.’s licensing department is a great example of how a publishing company can increase its revenue by taking advantage of licensing opportunities. Inbox asked Steve Scebelo, SVP of merchandising and licensing at Gemstar - TV Guide International Inc., a multimedia platform company including a magazine, to educate our readers about licensing opportunities for their brands. INBOX: Can you explain how magazine publishers can take advantage of licensing their brands? What opportunities exist that they may not have known about? SCEBELO: Develop new