U.S. Postal Service

USPS Suggests Publishers Take A Hike
August 1, 2006

In a time when cost savings and technological improvements have been encouraging print publishers to turn their focus toward the Web, add one more reason to the mix: postal hikes. With one hike earlier this year and the latest proposed hike of 11.4 percent for periodicals and 8.5 percent for standard mail, circulation directors have to rethink their strategies and brace for financial decisions that could be made by higher-ups. Evelyn Adenau, circulation director for 115,000-circ San Francisco, already budgeted for the first raise in U.S. Postal Service rates, but admits that she, along with many others, did not see this second proposal coming.

Best in Custom Publishing Recognized at Pearl Awards
November 1, 2005

New York, NY -- November 28, 2005 -- Eighty-eight awards were presented in 30 categories at the second annual Pearl Awards, hosted by the Custom Publishing Council (CPC), at the University Club in New York City. Hosted A team of 30 judges poured over 357 entries to identify publications demonstrating the best in strategy, design and editorial. Applicants submitted entries in both business-to-business and business-to-consumer sectors, as well as by circulation size, and were awarded gold, silver and bronze awards.   The 2005 Pearl Award winners were: *(denotes number of awards received) The Magazine Group WebMD the Magazine (6) Biz Tech for

Standard, Periodicals Mail Acceptance Suspended to Storm Areas
September 1, 2005

The Postal Service also announced that, effective immediately, it is not accepting any Standard or Periodicals Mail - from any source - addressed for delivery within these three-digit ZIP Code ranges: 369, 393, 394, 395, 396, 700 and 701. This emergency action has been taken as a result of severe facility damage, evacuations and other issues resulting from Hurricane Katrina. USPS is now formulating plans to address the handling of Standard and Periodicals Mail already in the mailstream and addressed for delivery to these seven ZIP Code areas. Express Mail Service suspended in areas damaged by Hurricane Katrina Due to the significant network disruption and catastrophic damage

USPS Suspends Standard, Periodicals Mail in Areas of La., Miss.
September 1, 2005

Washington, DC - Sept. 6, 2005 -- Effective immediately, the U.S. Postal Service has announced that it is not accepting any Standard Mail (Letters and Flats) or Periodicals Mail — from any source — addressed for delivery within the following three-digit ZIP Code ranges: 369, 393, 394, 395, 396, 700, 701 and 704, due to severe facility damage, evacuations and other issues resulting from Hurricane Katrina. The USPS is now formulating plans to address the handling of Standard and Periodicals Mail already in the mail stream and addressed for delivery to these eight ZIP Code areas. The USPS also reports that the sale of Express Mail

Can Co-Distribution Save You Money?
August 1, 2005

One of the biggest changes in the publication printing industry today has been in mailing. Mailing used to consist of applying customer-furnished labels to the publications, and printers would drop them into the closest Bulk Mailing Center (BMC). As the U.S. Postal Service (USPS) created more complex sortation rules and subsequent pricing structures, printers have begun offering services to take advantage of potential discounts for their customers. You've most likely heard printers offering savings through co-palletizing or co-mailing, or even co-mingling. These "co-distribution" strategies attempt to combine different publications/mail together to reduce postage costs and increase discounts. Co-Palletization In co-palletizing, the mailer places

USPS Mails Deliver Magazine
August 1, 2005

The United States Postal Service (USPS) recently mailed the premiere issue of Deliver magazine to help companies promote their services through direct marketing. The bimonthly magazine provides tips and guidelines from leaders in the corporate and direct marketing industry to maximize the success of direct marketing, according to the USPS. The initial goal is for Deliver, published by Campbell-Ewald Publishing, to reach 350,000 corporate marketers. "The magazine's goals are to bridge the direct mail world with advertising, to drive recognition of direct mail as a critical component of any multichannel marketing effort and to stimulate increased consideration and use of direct marketing by top U.S. brands,"

USPS Mails Deliver Magazine
June 1, 2005

The United States Postal Service (USPS) recently mailed the premiere issue of Deliver magazine to help companies promote their services through direct marketing. The bimonthly magazine provides tips and guidelines from leaders in the corporate and direct marketing industry to maximize the success of direct marketing, according to the USPS. The initial goal is for Deliver, published by Campbell-Ewald Publishing, to reach 350,000 corporate marketers. "The magazine's goals are to bridge the direct mail world with advertising, to drive recognition of direct mail as a critical component of any multichannel marketing effort and to stimulate increased consideration and use of direct marketing by top U.S. brands,"

Publishers Have Major Hurdles to Clear
February 1, 2005

Speaking at the American Magazine Conference in late 2004, Postmaster General Jack Potter reiterated his commitment not to raise postal rates until 2006. Magazine publishers, already dealing with substantial paper price increases, welcome Potter's statements with a sigh of relief, but the industry needs to prepare for this increase now. Handling mail sacks is a major cost center for the U.S. Postal Service and the topic of a complaint filed by five publishing giants: Time Warner, Condé Nast, Newsweek, The Reader's Digest Association, and TV Guide Magazine Group. The complainants are seeking to restructure Periodicals Class rates to eliminate classification subsidies that minimize cost

USPS Joins Digital Printing Initiative
January 1, 2005

"The USPS recognizes that digital print is revolutionizing the market for direct mail, personalization and other important communications strategies," said Kent B. Smith, manager, strategic business planning for the United States Postal Service. Smith's comments address the USPS' decision to join PODi, the Digital Printing Initiative, a professional association dedicated to the promotion and understanding…

Brown Launches Copalletizing Services for Periodicals
September 1, 2004

WASECA, Minn -- Brown Logistics Services (BLS), a division of Brown Printing Company, announced plans to provide copalletization services to its customers. This is an initial phase of BLS' current strategy to achieve greater distribution savings and to enhance services. The introduction of copalletization will help offset the trend in rising paper, transportation and postal costs for customers whose copies travel in mail sacks. Benefits for participants include copalletization postage workshare discounts, expanded dropship workshare discounts and improved handling and service. Copies can now be placed on pallets for transport and delivery to the USPS. The elimination of sacks