Unifoil Corp.

Shine On
May 1, 2000

Global Cosmetic Industry enlists its "makeup artist" to apply metallic highlights. Cosmetic companies are well-known shine fighters, mobilizing generation after generation of face-conscious consumers with their "Powder to the People" battle cry. Yet the industry also endorses a little strategically placed shine, from lip gloss to body glitter, as a means to accentuate the positive. No wonder, then, that Global Cosmetic Industry (GCI), a monthly trade magazine published by Cleveland-based Advanstar Com-munications, dazzled readers last year by printing one of its covers on holographic metallized paper. Typically, the publication's cover features a standard four-color photo— usually a product shot, reports Laura Watilo Blake,