Universal McCann

Under ESPN’s Tutelage, Grantland Plows Ahead
April 16, 2012

Grantland is a big kid’s club, run by writer Bill Simmons, the biggest kid of them all. The well-known “Sports Guy” columnist at ESPN set out a year ago to create a different kind of site: a place where long-form content that centers on the things he loves: sports and pop culture. Named after the revered sports columnist Grantland Rice, the site is a bit of an odd duckling at ESPN.

Publishers Offer TV-Like Metrics, But Will Buyers Bite?
January 21, 2010

The media agency community is starting to get long-awaited audience measurement data that seek to put magazines on an equal footing with TV and the Internet.

This year, Mediamark Research & Intelligence’s AdMeasure began tracking consumers’ recall and response to ads in every issue of 200 individual magazine titles. Time Inc., Meredith, Condé Nast, Hearst, Starcom, OMD and GroupM are clients. On Feb. 15, rival Affinity plans to launch a competing print-ad ratings service, American Magazine Study Print Ad Ratings, that will measure each issue of 125 titles. The hope is that these services will remove an obstacle to advertising in print by letting marketers evaluate them on the same basis as electronic media.

“It’s one of the first things that comes out of our mouth when talking to magazines. We want accountability built into every part of [a plan],” said Jeff Fischer, senior vp, managing director, print activation group, Universal McCann.

June 1, 2008

RSS Use on the Rise The number of RSS users jumped 153% between June 2007 and March 2008. Source: Universal McCann More Publishers Using Digital Magazines The total number of BPA members reporting that they offer digital copies increased 4.7% to 224 in December 2007—compared to 214 in December 2006. Source: BPA Worldwide Digital Magazine Readers Satisfied, Engaged 89% of digital magazine readers are “very satisfied” or “satisfied” with their digital editions. 90% of digital magazine readers read their digital editions the week they receive them. 61% of digital magazine readers have read three or four of the last four issues of their digital