Parade magazine, the 73-year- old Sunday magazine owned by the Newhouse family's Advance Publications for the past 38 years, is about to be sold to Athlon Media, Media Ink has learned.
Athlon, whose American Profile is the No. 3 player in the Sunday insert market, is led by Spencer Hays, a self-made billionaire.
The Nashville, Tenn., company also publishes monthlies Spry Living and foodie title Relish, but is best known for its annual sports guides.
Following yesterday's bombshell announcement that both the editor and publisher of Self were axed, Condé Nast this morning announced the hire of Mary Murcko, who returns to Self from the Gannett Co. where she was president of national sales, overseeing USA Today, USA Weekend and Gannett Digital.
Murcko replaces Lara McEwen and joins new editor in chief Joyce Chang, who succeeds Lucy Danziger.
Revenue, however, declined 23 percent to $769.9 million from the comparable quarter.
USA Weekend has been printed rotogravure since its inception in 1985. Twenty years ago, the weekly magazine appeared in more than 360 newspapers. Today it appears in more than 600. It started with a print order of about 14 million copies. Today its print order is about 25 million. With numbers like these, rotogravure has always been an ideal printing process for the magazine. Roto presses offer the stability required for long runs, as well as the speed required for a weekly print and delivery cycle of this scale. Roto is also a great way to get high-quality reproduction on substrates like roto news,