Vnu Business Media

The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 1, 2007

When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of

Ex-Nielsen Exec Michael Marchesano Joins JEGI
July 27, 2007

Michael Marchesano, a former top executive at The Nielsen Company, has joined The Jordan, Edmiston Group Inc. (JEGI) as a managing director, announced the New York-based investment firm specializing in the media and information industries. Marchesano left his post at Nielsen—where he had served as the company’s chief transformation officer since June 2006—just two weeks ago. He had previously served as the president and CEO of VNU Business Media USA (since renamed The Nielsen Company) from 2001 to 2006. “It is a great thrill for me to join the media and information industries’ leading and most active investment bank,” says Marchesano. “Over the

Striking It Rich With Rich Data
June 1, 2007

In 1859, in sleepy farm country near Titusville, Pa., a group of New York investors dug the world’s first oil well. Locals had known about the sticky black stuff for hundreds of years, occasionally using it to patch leaks or lubricate farm machinery, but mostly considering it a nuisance. Sometimes, when digging for water, they would strike oil instead—and promptly abandon the site. Like those farmers of old, there are publishers today who are sitting on a valuable, little-used asset, not considering that a little extra digging could yield enormous dividends. The product is accumulated information, which smart companies are repackaging and making available

January 12, 2007

Industry Executives’ Appointments, Promotions, Transfers and More … • VNU Business Media appoints Scott Pierce to vice president, travel group, and names Eric Mika senior vice president/managing director, film & performing arts and music groups. • AARP Publications promotes Linda Tse Correia to associate director of interactive marketing. • John Parsons is named editorial director of the Seybold Report. • Advantage Business Media promotes Aimee Kalnoskas to strategic editorial director of the company’s electronic design group. • Shereen Abuzobaa is appointed group marketing director for VNU Business Media’s travel, performance and marketing services. • Stephanie Hanaway is named the American Academy of Family Physicians’ director of publications and publisher

Industry Executives’ Appointments, Promotions, Transfers and More
December 20, 2006

• VNU Business Media appoints two vice presidents to its retail group: Joe Flynn becomes vice president, sports, and David Korse is named vice president/general manager, merchandise.• American Academy of Family Physicians promotes Dan Gowan to associate publisher/director of advertising sales.• Advantage Business Media announces the promotion of Susanne Foulds to vice president, human resources,…

Call for Speakers at National Publishing Conference
September 8, 2006

The Publishing Executive Conference and Expo is inviting applications from publishing executives to speak at its 2007 conference, to be held March 5-6, at the Marriott Marquis in New York City. This prestigious event draws thousands of publishing industry executives from around the country and features sessions on magazine manufacturing, production and workflow; publishing management and business development; and interactive publishing. Speakers at the 2006 conference hailed from many of the industry’s leading publishing organizations, including Time Inc., Consumer Reports, The New Yorker, PennWell, VNU Business Publications, Martha Stewart Living Omnimedia, Hearst Business Media, ALM, CMP Media Inc., Business Week, Ziff Davis Media Inc.,

Major ‘Transformation’ Under Way at VNU
September 1, 2006

Michael Marchesano, much like the company he’s worked for since 1999, is undergoing a transformation. He is leaving the office of president and CEO of VNU Business Media, a position he has held since 2001. In his new post as executive vice president and chief transformation officer for VNU—a global information and media company—Marchesano will now be tasked with a new company-wide business transformation program called Project Forward. He also serves as the chairman of American Business Media (ABM)—the industry association for business-to-business publishers, which, he says, is poised to undergo a transformation of its own. He spoke with Publishing Executive about the

The New Role of the Magazine Printer
September 1, 2006

It’s ironic that when selecting a printer today, printing may be one of the least important criterion. More and more, publishers are choosing printers based on their distribution capabilities, management tools and proactive customer service reps. “The trend overall seems to be that print vendors are providing additional services …,” says John Sartoris, group production director at VNU Business Publications. “Whether it’s workflow solutions or specific project solutions, print vendors are relied upon as partners to provide resources and even marketing solutions that may cover print, direct marketing, e-media and logistics.” Examples of printers helping publishers in areas other than printing have always happened,

June 1, 2006

Cosmopolitan Offers Its Advertisers Integrated Options The Hearst Corporation’s Cosmopolitan announced it will partner with fashion Web site to allow advertisers to run ads alongside contextually relevant editorial content on Glam’s network. “We are offering our advertisers one of today’s most powerful integrated print and online campaigns,” says Donna Kalajian Lagani, Cosmopolitan’s senior vice president/publishing director. “This program combines the enormous reach of Cosmopolitan with an unmatched online opportunity. Advertisers need this type of partnership to stay top of mind with a modern audience that uses different types of media to gather information about their brand choices.” “’s innovative campaigns for