The merger of design agency Manifest Digital and content marketing agency McMurry/TMG is the latest evidence that marketing services are a lucrative and expanding field for media companies. The agencies merged on July 6th to become Manifest, "an agency that connects experience design, emerging technology, and content to create innovative and compelling customer experiences for brands," according to the press release.
NEW YORK--(BUSINESS WIRE)--Time Inc.'s (TIME) Sports Illustrated Group and WebMD have teamed up to create a three-part, multiplatform editorial series about the behind-the-scenes stories of injured athletes and their return to competition. The production, entitled The Comeback, debuts today across a network of platforms including Sports Illustrated, SI.com,WebMD Magazine and WebMD.com. The first production features the comeback story of Los Angeles Angels of Anaheim pitcher Garrett Richards, who is back on the mound just eight months after suffering a torn patellar tendon that cut short his 2014 season.
Although the President and CEO of the Association of Magazine Media (MPA) Mary Berner has witnessed a massive rise in digital media -- from social to video and everything in between -- she still sees a robust print economy that remains relevant to all types of readers. Berner helped create Magazine Media 360° Brand Audience Report last September. The report shares audience growth numbers across all major media formats and has offered new insight into the kinds of content readers want most and what channels are driving the largest audiences. In the following interview, Berner shares what she's learned over the past year managing Magazine Media 360° and why print remains an attractive platform for readers.
Tech website CNET recently became the latest publisher to embrace a surprising trend: Editors decided to launch a print product, even as print magazines and newspapers across the country have struggled.
Experts said they expect this phenomenon, known as reverse publishing, will continue as successful digital publishers seek to grow their audience and advertiser base.
"Nobody is talking about the death of print anymore," said Samir Husni, director of the Magazine Innovation Center at the University of Mississippi. Instead, entities are focusing on creating a relationship with audiences, "regardless of the platform," he said.
The medical news and information company WebMD has launched a second digital magazine as a companion to its Medscape website and apps. Called Medscape Business of Medicine, the Apple Newsstand app uses the Mag+ digital publishing platform to create a native digital magazine that can be read in both portrait and landscape.
The new digital magazine looks to be less about launching a new consumer or business magazine than launching a new marketing tool to promote the Medscape website. The two issues inside the app, July and August, are rather short and articles often link back to the Medscape website.
Before there was a web, there were magazines; and today, at the height of the web era there are magazines, and after the new innovations in the web era are discovered, there will be magazines...and by magazines I mean the ink on paper publications as they were first called in 1731.
The period of tremendous growth for the internet happened in the latter half of the 1990s. It went from a scientific and governmental research network to a commercial and consumer marketplace.
Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI's Survey of the American Consumer, which tracks print and digital magazine audiences, shows that overall readership among adults in the U.S. continued to grow between Spring 2012 and Spring 2013 while digital readership nearly doubled.
Are these the best of times or the worst of times to be in the magazine business? It depends upon whom you ask. And it depends upon what exactly you mean by "the magazine business." Consider two recent and at first glance diametrically opposed statements about the business from insiders:
After three years and more than 1,000 touchscreen publication apps, Mag+ and its customers have learned how to unleash the power of this important medium. Contrary to the word of uninformed doomsayers, Mag+ believes with some imagination and intelligent investment
Mag+'s 4.1 upgrade includes features like Navigation with Jump Links, Pinch & Zoom, Panning and Dual Layout. These new features give designers more freedom to develop digital content, including the ability to make apps that don’t look like magazines at all. Other additions include pinch and zoom functions, panning and dual layout options, support for the Kindle Fire HD 8.9-inch and Google Nexus 10, and more options for packaging subscriptions and single issues.