Mail Online, the world's largest global newspaper website, today announced the appointment of two experienced U.S. digital executives to run ad sales and marketing, signaling an emerging strategy to monetize its strong audience growth in North America. Rich Sutton will oversee advertising as Chief Revenue Officer and Sean O'Neal will head marketing as Global Chief Marketing Officer.
Magazines’ newsstand sales may be struggling, but there’s a bright spot when it comes to digital readership. Today, GfK MRI released its fall 2012 Survey of the American Consumer, which tracks print and digital magazine readership, and found that magazine readership had increased by 1.6 percent (or nearly 20 million people) to 1.2 billion people since last spring. That was helped by a significant bump in digital consumption: Readership of magazines' digital editions jumped 47 percent, or 4.4 million people, to more than 13.5 million.
Over one hundred and twenty guests attended the Custom Content Council’s Broadway Debut at the Liberty Theatre in New York City last night for the tenth annual Pearl Awards ceremony. Custom content creators and agencies from 15 different countries representing brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus submitted 628 total entries this year.
NEW YORK, NY--(Marketwire - Sep 27, 2012) - Even in today's complex world of online advertising technologies, savvy digital publishers like NYTimes.com, Fox News, Hulu and Demand Media have figured out how to drive more revenues from existing ad inventories.
The app world received a major transfusion of humor in the jugular vein on April 1 when Mad, the legendary satirical magazine, released an app for the iPad. Free to download, the app offers a preview of each issue, videos promoting Mad’s Cartoon Network TV show, animated covers and interactive features including a version of the magazine’s famous “fold in.”
Mag+, maker of the publishing industry's most dynamic mobile media platform, today announced Gregg Hano has been named as the company's chief executive officer effective May 7. Hano succeeds co-founder Staffan Ekholm who will return to Stockholm to focus on international expansion and business development.
Reader’s Digest creative director Newman—former creative director of Real Simple and design director of Fortune, Entertainment Weekly, Vibe, Details, and New York—is app-smart. He’s been at it a while. His team just released Reader’s Digest’s 14th app issue for the iPad and fifth for the Kindle Fire.
What wise words could he offer our team of editors and designers as we shepherded our print magazine into the iPad depths of digital space?
Newman was kind enough to impart these seven been-there-don’t-do-that lessons of iPad app design and development.
WebMD Health Corp, the leading source of health information announced today the launch of its WebMD the Magazine App for iPad. The iPad app offers the latest health information from America's most trusted consumer brand.
WebMD Health Corp. CEO Wayne T. Gattinella has resigned, and the healthcare information services provider said it stopped talking to potential acquirers about a sale of the company.
The New York company also said Tuesday it expects 2012 earnings to be "significantly lower" than in 2011 as it faces tough competition and its drug company customers deal with patent expirations. WebMD provides health and benefits information to consumers, employers, doctors and health plans.
One hundred and sixty guests feted the custom content industry's highest honors this year at a festive celebration at Guastavino's in New York City Monday evening.