Wenner Media

This Week's Featured Video: Major Publishers Join Forces to Promote Power of Print
April 8, 2010

During a special event during the 2010 Publishing Business Conference & Expo (March 8-10 in New York), Cathie Black, president of Hearst Magazines showed a video featuring leaders of major magazine companies countering the perception that print is dying. "Rumors of our death are … 'greatly exaggerated,'" said Black in the video.

The video serves as a promotion for what Black explained at the Publishing Business Conference will be the launch of one of the largest-ever print advertising campaigns to promote the power of print and its vitality.

Digital Editions’ Growth Spurt
June 1, 2008

This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of BN.com. The e-editions will be fulfilled by Barnes & Noble partner Zinio. Indeed, it’s just one more indication that, despite some debate on their future, digital editions are becoming a viable alternative to print for a growing number of readers. Cambridge, Mass.-based The Gilbane Group recently published a study, “Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices,” showing that the number of business-to-business publications offering digital editions increased by more than 300 percent in a two-year span

What Are They Doing Right?
June 1, 2008

We’re at the midpoint of 2008, and thus far, it’s been a tumultuous year for many publishers. Many, but not all. Publishing Executive spoke with the leaders of five publishing properties about the mounting challenges posed by the rising costs of paper and postage, and the prospects of recasting their organizations as players in the ever-evolving e-media environment. All five of these organizations, as it turns out, are prospering in spite of the challenges. In fact, several of them are significantly growing their businesses—and, in doing so, are bucking what many would consider the conventional wisdom of “riding out” these difficult times by

Rolling Stone First Major Magazine to Print on Carbon-Neutral Paper
June 15, 2007

Wenner Media announced that beginning with its June 28 issue, Rolling Stone will be printed on manufactured carbon-neutral paper, which the company says is a first for a major, mass-market magazine. Carbon-neutral paper is manufactured via a process that releases no carbon dioxide into the atmosphere. “Rolling Stone has provided a unique window on national affairs for 40 years,” says Will Dana, managing editor. “Today, climate change is the biggest issue facing our planet, and printing our magazine on carbon-neutral paper is one step that makes business and ecological sense. Rolling Stone offers cutting-edge social commentary on issues that matter and acts on

Rolling Stone First Major Magazine to Print on Carbon-Neutral Paper
June 1, 2007

Wenner Media announced that beginning with its June 28 issue, Rolling Stone will be printed on manufactured carbon-neutral paper, which the company says is a first for a major, mass-market magazine. Carbon-neutral paper is manufactured via a process that releases no carbon dioxide into the atmosphere. “Rolling Stone has provided a unique window on national affairs for 40 years,” says Will Dana, managing editor. “Today, climate change is the biggest issue facing our planet, and printing our magazine on carbon-neutral paper is one step that makes business and ecological sense. Rolling Stone offers cutting-edge social commentary on issues that matter and acts on

A Rolling Stone That Gathers No Moss
March 1, 2007

Keith Blanchard has a mature magazine brand on his side, and in the struggle to stay afloat during the onslaught of digital content delivery, the Rolling Stone name is going to come in pretty handy in the weeks and months ahead. It’s that prominent brand, the essence of what the famed magazine was, is and can be that will help separate RollingStone.com from every other Johnny-come-lately rock ‘n’ roll writer with a Web site, says Blanchard, Wenner Media’s new executive director, online. “It’s the leading music brand—period,” he says of Rolling Stone. Even though the Wenner Media publication has had a

The Video Frontier
January 30, 2007

We just posted our first 100-percent Publishing Executive editorial-staff-produced video (see “Behind the Scenes at the Spectrum Conference” in the “Video” section on this page; we had had some help with our “Gold Ink Awards” video, which was posted a few months ago).

As a longtime print editor, the experience was amazing for me (and a little unnerving). I learned a lot about video creation, production and editing, and also a lot about what not to do in video production and filming. (Like, if you’re going to “pan” the camera around a scene, make sure a giant pillar or tree is not directly to

Deal or No Deal?
December 1, 2006

Despite economic concerns highlighted by a slowdown in the housing market, merger and acquisition activity in the media and information industry remained steady through the first three quarters of 2006. Magazine publishers in both the consumer and business-to-business sectors have been especially busy, according to M&A firm The Jordan Edmiston Group Inc. (JEGI), recording 37 and 28 transactions, respectively, through September of this year. Most recently, the blockbuster acquisition of Penton Media Inc. by Prism Business Media Inc. sent waves through the industry. Earlier this year, Commonwealth Business Media was sold to United Business Media ($152 million) and Wenner Media acquired Walt Disney’s

Get Your Multimedia House in Order
December 1, 2006

Managing the change from being print-centric to becoming a multiplatform deliverer of information can be difficult for a publishing company of any size. With no definitive road map to guide the way, publishers today are learning as they go when it comes to preparing their staffs for the conversion that continues to take place throughout the industry. Some larger media companies, with the resources to maintain separate departments for print and Web, opt for a division of the workload. However, many companies—no matter their size—have trained their staffs to be more diversified. Reps from some of the top b-to-b and consumer magazine publishers