Working Mother Media
For Carol Evans, President, Working Mother Media, diversification has been a consistent strategy inherent in building a growing franchise around a single title.
Necessity is the mother of invention, and it seems that in our industry's case, necessity has prompted many magazine publishers—faced with declining ad revenues and other financial hardships, or simply greater competition in the marketplace—to be increasingly inventive in their approaches to publishing and the partnerships they are mustering up.
Elle.com and Working Mother magazine announce major partnerships.
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
Another year-end report on the mergers and acquisitions market of consumer magazines showed a sharp downward spike in both the number and value of deals in this segment in 2008.
Since founding Working Mother Media (WMM) in 2001, CEO Carol Evans has helped to grow Working Mother magazine into a multimedia enterprise. Fueled by the success of its ground-breaking “100 Best Companies” feature, which Evans launched in 1986, the company now includes a research arm, a growing events/conference business and a member organization dedicated to diversity and cultural change in corporate America. WMM’s largest event, the 2007 Best Companies for Multicultural Women National Conference, was held earlier this week in New York City and drew over 700 professional women to discuss issues of gender and race in the workforce. Evans took a break from
• Macworld has announced the promotion of Paul Bonarrigo to associate publisher.• Dana Fellows has joined Working Mother Media as eastern advertising director for Working Mother magazine.
Derived from the Spanish word meaning “knapsack,” Mochila—an online source for print, video, audio and photo content—continues to sign deals with leading publishers in an effort to pack as much content into its Web-based, content syndication marketplace as possible. The New York-based startup company, launched in 2001, recently inked Hearst Magazines, Education World and Future US, in addition to The Associated Press and Washington Post Express. Mochila, which calls itself the world’s only global online content marketplace, has recently been soliciting participation from leading publishers across the world. These latest partnerships only increase the company’s credibility and content offerings, and are in addition to