Xerox Corp.

Xerox Earns Certification from Leading Environmental Organizations
January 9, 2008

ROCHESTER, N.Y. – As part of its long-standing commitment to preserve biodiversity through responsible forest management and to provide customers with “greener” paper choices, Xerox Corp. (NYSE: XRX) has earned “chain of custody” certification from both the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). These certifications confirm that Xerox paper products carrying the FSC or PEFC logo have been manufactured using raw materials harvested from certified sources, controlled wood sources or post-consumer reclaimed sources. FSC- and PEFC-certified products can be tracked from harvest through distribution. Both FSC and PEFC are independent, nonprofit organizations that support sustainable forestry

Is the Future of Video Advertising Now?
August 22, 2007

Publishing Executive has an article in this month’s issue about rich media and how publishers are using it in various ways. They asked me to contribute to the story, and one of the questions I was asked pertained to rich media advertising and how publishers’ Web sites can take advantage of this type of creative.

A recent conversation I had with a marketing manager from a large manufacturing company made me realize that companies like the ones I mentioned in the article have a long way to go to reach and educate marketers chomping at the bit to go “beyond the banner.” Sure,

Reader-Tailored Design
March 1, 2007

Saville Row, located in London, is where you go to order a suit made to measure and come out in sartorial splendor with a considerably lighter bank account. These world-famous tailors make “bespoke,” i.e., custom-ordered clothing. Should magazines be bespoke to their audience? When times are tough, should the publication’s look be mournful, with somber colors, larger type size, lots of slumping italics? Or should it pretend to be brave in the face of adversity, all cheerful in pink and sunny yellow? Or is dignified, neutral, quiet best? Does prettiness trigger first-glance attraction? Should a business-to-business pub ape consumer-style in order to engage readers more? No,

Xerox Teams Up with Military Support Organization on Holiday Cards
December 8, 2006

The newly created LetsSayThanks.com allows visitors to recognize U.S. troops stationed overseas. By submitting a message through the site, users can send a free, personalized postcard greeting to deployed servicemen and women.The postcards, depicting patriotic scenes and hometown images, were selected from a pool of entries from children across the country.Users are able to select…

The Digital Handyman: Retooling the Publishing Workflow
August 1, 2006

More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now

Interquest to Deliver Digital Book Printing Forum at BookTech
March 1, 2006

INTERQUEST and Book Business magazine partner to deliver digital book printing forum special BookTech Conference & Expo event. Philadelphia, Pa. -- INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, and Book Business magazine, a trade publication for book printing and publishing and the producer of BookTech Conference & Expo, unveiled a partnership for the two organizations to provide an educational forum on trends and opportunities on digital book and manual production. The Digital Book Printing Forum will be held March 21, 2006, during the annual BookTech Conference & Expo at the Hilton New York

Interquest to Deliver Digital Book Printing Forum at BookTech
March 1, 2006

Interquest to Deliver Digital Book Printing Forum at BookTech Interquest & Book Business magazine Partner to Deliver Digital Book Printing Forum Special BookTech Conference & Expo event. PHILADELPHIA, Pa. -- Interquest, a leading market and technology research and consulting firm serving the digital printing and publishing industry, and Book Business magazine, the leading trade publication for book printing and publishing as well as producer of BookTech Conference and Expo, today announced a partnership for the two organizations to provide an educational forum on trends and opportunities on digital book and manual production. The Digital Book Printing Forum will be held March 21, 2006, during the annual

ICC Elects New Chair, Vice-Chair and Steering Committee
March 1, 2006

Holds Japan Color Experts Day, applauds Microsoft support of ICC Profiles in WCS.   TOKYO -- The International Color Consortium (ICC) recently elected William Li, color systems engineer of Kodak Graphic Communications Group, as chair and Jack Holm, principal color scientist in Hewlett-Packard's office of strategy and technology as vice-chair. Phil Green of the London College of Communication will continue to serve as technical secretary and William K. "Kip" Smythe of NPES will continue as administrative secretary. A new steering committee took office at the meeting. The steering committee is comprised of representatives from the five founding members of the ICC: Agfa, Apple Computer,

Xerox Allies with Georgia National Guard for Holiday Card Drive
December 1, 2005

Duo rallies Atlanta to print, sign and send cards to more than 4,000 troops overseas. ROCHESTER, N.Y., -- Xerox Corp. is working with the Georgia Army National Guard's Family Readiness Group, a military-operated support group for the families of the soldiers, on a holiday card drive that will put thousands of custom-designed greeting cards in the hands of troops overseas. The "Let's Say Thanks" card drive is designed to give people back home an easy way to print, sign and send one of three distinct greeting cards to the more than 4,000 men and women of the Guard's 48th Brigade Combat Team serving in

On-Demand Books Expose New Authors
December 1, 2005

In a contest designed to promote its print-on-demand technology and expose the talents of unpublished authors, Xerox Corp. this year created an Aspiring Authors program, which awarded one winner with 100 copies of her published novel and a $5,000 check. Author Barbara Grosh's manuscript "Tenure Track to Mommyville" was selected from more than 250 entries from around the country. Grosh received her prize at a special ceremony during Print 05 in Chicago. Entrants to the contest submitted their manuscripts using Lulu.com, a provider of online publishing tools and a Xerox partner for the contest. The manuscripts were printed at ColorCentric Corp., a Rochester-based