The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention in an increasingly fragmented media marketplace. Per capita consumption of media is projected to rise 1.4% this year, to an average of 492 minutes daily, according to estimates released this morning by Publicis' ZenithOptimedia unit.
That's up seven minutes daily from the worldwide per capita average of 485 minutes in 2014, and the media shop's analysts attribute it to greater access to the Internet, especially mobile connectivity.
In a multi-device world, only an unreconstructed Luddite would argue against having responsive design.
Or so you'd think. While top U.K. publishers like The Guardian and BBC have fully responsive designs, many others - MailOnline, Telegraph Online and The Independent - haven't gone the responsive route. Instead, they've chosen to remain faithful to their existing desktop sites, which requires some users to pinch and zoom their way through the news.
But this isn't a case of gross negligence; it's a strategic choice. In some cases, publishers have found users prefer the normal desktop experience
The 18th edition of FIPP World Magazine Trends 2012-13 is now available in print, digital and Excel editions. Published by FIPP, the worldwide magazine media association, Trends is the annual monitor of the magazine media, country-by-country
The Audit Bureau of Circulations (ABC) introduced a new brand identity today – the Alliance for Audited Media – to more accurately portray its evolving leadership in media verification. The new name reflects the industry's transformation and reinforces the organization's preeminent role in providing cross-media standards, audit services, and data critical to the advertising and publishing industries.
Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of its chief executive.
Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers.
In a move widely favored by publishers, the board of the Audit Bureau of Circulations agreed to broaden its standards for newspaper membership.