The Publishing Business Virtual Conference & Expo has announced its preliminary lineup of speakers for "Digital Content Day @ Your Desk," a free virtual event.
Zinio today introduced a new, interactive release of Rolling Stone: 500 Greatest Songs of All Time on its cross-device Zinio Unity platform.
The iPad edition of O, The Oprah Magazine, will let users buy e-books and read them within the app itself, according to Hearst Magazines executives detailing the publisher's plans for the iPad and iPhones for the rest of the year. Esquire's iPad app edition is expected to be available starting with the September issue, on sale in August, and will be "more ambitious" than the iPhone edition that's already available.
The launch of the iPad has put a renewed focus on digital media applications, and early evidence suggests the impact of Apple's new product on the digital editions market will be profound. With its portability, interactivity and high-resolution color screen, the iPad seems taylor-made for magazines, and audiences have responded enthusiastically—as widely reported, the most downloaded free news app in the wake of the tablet's launch was a magazine reader.
I love mobile devices. I bought my first PDA, a Cassiopeia, back in the late '90s. It was a Windows CE device, had a large, color touch screen, and ran scaled-down versions of Microsoft Office applications. I worked for Windows IT Pro at the time, and believe it or not, we actually launched a mobile version of our website specifically designed for mobile devices using a platform called AvantGo. That was 12 years ago, and we were able to aggregate enough of an audience to actually sell sponsorships.
As the iPad frenzy continues, magazine publishers are once again headed for the gold fields of digital editions (or DEs). Last week, Time launched a splashy — and expensive — iPad edition, and Zinio’s reader has become the #1 free app for the iPad, to name only two examples. Apple has left itself vulnerable to an Android/Flash counterattack, but the DE 2.0 bubble has clearly begun. Not everyone will survive.
There was something to all the talk about iPad being being a publishing savior. Zinio, which creates digital versions of magazines for print publishers, revealed that its Magazine Newsstand and Reader is the No. 1 free news app downloaded by new iPad owners -- besting competing apps from USA Today, The New York Times, BBC News, NPR and The Wall Street Journal.