Sporting News Explains New Pay Model
April 2, 2010

Sporting News, which has offered its online digital edition, Sporting News Today, to subscribers free since its launch in July 2008, switched to a paid subscription model and new online platform through digital editions provider Zinio on April 1. For $2.99 a month, users get access to Zinio's "Unity" platform, allowing readers to read the publication across a range of e-reader, mobile and Web devices.

Eat Your Own Lunch
February 1, 2010

I graduated from the Scripps School of Journalism at Ohio University in 1982 having never used a computer during my undergraduate education. When I began selling for Popular Science and Times Mirror magazines in 1987, our offices at 380 Madison Ave. had rotary dial phones (clearly without voice mail). We had no fax machines or Federal Express; insertion orders came in via the U.S. Postal Service. No computers, no database-management systems of any kind, no Internet—and obviously no iPods, HD flat-screen TVs or smartphones. My secretary actually took dictation.

The Next Generation of Digital Magazines
August 1, 2009

Think back to your first cell phone. If it was clunky, boxy, unlikely to fit in your pocket and even less likely to provide a clear and drop-free phone call, you weren’t alone in your frustrations. Cell phones have come a long way since appearing on “Saved by the Bell” (thanks to Zack Morris) and in vehicles as “car phones.” Today, it’s laughable to think how far the technology has evolved in just 15 years.

Breaking New Ground With Google
February 1, 2009

In December 2008, Google announced that it had launched an initiative to add online magazine archives to its already established digital book archive database, Google Book Search (Books.Google.com). One of the first publishers to offer content to the new initiative was Chicago-based Johnson Publishing, the world’s largest African-American-owned and -operated publishing company, which produces Ebony and Jet magazines.

Zinio Launches Publisher Growth Service
June 27, 2008

Digital-editions provider Zinio has announced the launch of its Zinio Publisher Growth Service (PGS), designed to help publishers achieve their goals for digital subscription growth, retention and optimization. The service offers publishers access to a dedicated team to help Zinio’s customers grow their digital editions. The PGS Group collaborates directly with clients to integrate and tailor online marketing programs specific to their circulation, ad sales, brand extension or other audience-building goals to help increase global consumer adoption. The PGS Group helps publishers create and implement specific programs focused on introducing new revenue opportunities online and offline that offer the best digital experience for a

Digital Editions’ Growth Spurt
June 1, 2008

This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of BN.com. The e-editions will be fulfilled by Barnes & Noble partner Zinio. Indeed, it’s just one more indication that, despite some debate on their future, digital editions are becoming a viable alternative to print for a growing number of readers. Cambridge, Mass.-based The Gilbane Group recently published a study, “Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices,” showing that the number of business-to-business publications offering digital editions increased by more than 300 percent in a two-year span

Barnes & Noble to Sell Magazine Subscriptions Online
May 9, 2008

Barnes & Noble announced this week that it will begin selling magazine subscriptions online at www.bn.com in both digital and print formats. The world’s largest bookseller will offer subscriptions to more than 1,000 different magazines at significant discounts from newsstand cover prices. Digital subscriptions will be available as a result of a partnership between Barnes & Noble and digital editions provider Zinio. In addition, more than 12,000 back issues of hundreds of magazine titles will be available digitally for purchase as single copies. “Consumer awareness and demand for digital content are seeing unprecedented growth. Zinio’s expertise in creating and promoting high-fidelity reading experiences makes