SAN FRANCISCO, April 1, 2008 /PRNewswire -- Zinio, the leading global online publishing, distribution and retail-services company, unveils its new digital library with more than 100 classic titles available online at no cost. This is the first effort in a series to drive an increase in digital reading. “We wanted to inspire ‘screenagers’ -- those accustomed to obtaining and consuming all their content digitally -- to read these literary staples,” said Rich Maggiotto, CEO of Zinio. “Not only are we offering these literary works online for free, we wanted to showcase the most impressive on-screen reading experience while maintaining the integrity and feel of
When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of
More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now
When Doug Harbrecht first signed on as Kiplinger’s new media editorial director, he was faced with a challenge to which many in today’s magazine industry can relate. The challenge was perhaps best summarized by Jann Wenner, Rolling Stone founder, in a recent Wall Street Journal interview: “The trick is to figure out what the Web does better, and let it do that, and then see what the role of the magazine is and what the magazine does better.” Sounds simple enough. But as many in publishing know, it’s just not that easy. It helps to have the right people holding the reins. Kiplinger’s
When the idea of creating digital editions of magazines surfaced just a few short years ago, there were those who scoffed at the notion. "Who would want to read a magazine on a laptop or PDA?" they cried. But smart publishers didn't write off the idea. They began considering the possibilities of the digital medium—the opportunities for reaching new audiences, extending a title's geographic reach, new and richer advertising experiences, and the massive amounts of money that could be saved on printing and distribution. Indeed, there are plenty of concrete incentives for publishers to go digital. Leading the charge for digital
Zinio Systems, a leader in digital publishing and marketing services, has merged with Blue Dolphin Group, a leading online magazine retailer. The combined company will now offer consumers more than 1,300 popular magazine titles with many available in both print and digital formats. The merger allows print audiences to sample magazines online before subscribing. An added bonus is the ability to view the first issue of a subscription digitally rather than enduring a six-to-eight-week waiting period after subscribing to the print edition. The companies' merger creates the largest one-stop-shop for print and digital magazines in the world and expands Zinio's network globally to include
Digital magazines may not be commonplace, but they're certainly gaining momentum. First on the list of benefits for many who offer digital publications is savings: There are no paper costs, postage fees or printing costs. But also, there's big incentive for advertisers: Direct links to advertisers' Web sites, and now even the ability to incorporate audio and visual into digital versions of print ads. Readers' actions can often be tracked, providing publishers with the means to prove their readers' interest in the advertisers' products. For many, a hindrance was that the technology was a bit slow for large files loaded with graphic images.
Survey any magazine or catalog publisher about the business today, and one thing becomes clear: Print advertising will likely not return to the heights it saw five years ago. Therefore, many production heads spent much of 2003 and the first half of 2004 strategizing how to cut costs and run their publications more efficiently. They also sought ways to redistribute content to generate new forms of revenue. A major push in all of these directions has been in streamlining file submission from advertisers. In addition to aiming for simplified, error-free file submission to the printer, new methods simplify the process of editing and reviewing
There are currently three digital specifications for defining, packaging, and delivering magazine apps or content for tablets: Adobe's .folio (recently released for free license use), IDEAlliance's OpenEFT, and IDPF's EPUB 3.