On Thursday (Oct. 25), Microsoft officially launched two crucial, highly anticipated products: its first-ever computer, the 10.8 inch Surface tablet; and Windows 8, the new operating system on which the Surface will run. Although its Windows Store for apps is comparatively small—according to The Wall Street Journal, it’s expected to contain around 10,000 apps at the time of its launch, versus the several hundred thousand apps available in Apple’s and Google’s stores—top publishers have already begun taking advantage of the Surface’s buzzed-about launch.
Publishers looking for promising ideas are said to have approached talk show host Dr. Mehmet Oz about doing an eponymous magazine. According to the industry grapevine, Rodale, Hearst and Time Inc. are the most likely candidates.
A spokesman for Oz would not comment on the rumors or potential suitors, but said: “It should be a surprise to no one that Dr. Oz would be a desirable partner in a magazine venture because of the popularity of the show.”
Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue. Meanwhile, Newsweek will expand its rapidly growing tablet and online presence, as well as its successful global partnerships and events business.
Newsweek Global, as the all-digital publication will be named, will be a single, worldwide edition targeted for a highly mobile, opinion-leading audience who want to learn about world events in a sophisticated context.
More than half of consumers who read a magazine ad on their tablet or e-reader interacted with the ad, according to new research covering more than 30,000 digital ads across 1,000 magazine issues from GfK MRI Starch Digital.
Five senior-level executives from magazine media companies have been elected to the Board of Directors of MPA – The Association of Magazine Media, it was announced at the start of the 2012 AMC – The Magazine Media Conference in San Francisco, CA, by Mary Berner, President & CEO, MPA.
Print media buyers have been pushing publishers to give up more information about their digital editions as they try to assess a new medium. Now, The Economist is delivering on one of those buyer demands by being, it claims, the first to set a digital rate base.
The rate base of 50,000 is intended, like a print base, to increase advertisers’ confidence. It will take effect in January and appear on the newsweekly’s Consolidated Media Report, a year-old reporting tool from the Audit Bureau of Circulations that attempts to present a brand’s total footprint across print and digital platforms.
Ever walked into a museum and felt… overwhelmed? How about 19 of them? This is the challenge for visitors at the Smithsonian Institution in Washington D.C., where an embarrassment of riches can become simply an embarrassment for anyone who gets lost between Apollo 11 and Archie Bunker's chair.
If it's July in Rockefeller Plaza, it must be House Beautiful magazine's Kitchen of the Year. Now through Friday, July 20, the Kitchen of the Year will host non-stop presentations from an incredible array of celebrated and innovative chefs as well as tastings, kitchen tours, design presentations and more.
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to be made, and steps benefitting the customer need to be taken.
Below, there are three advances taken by publishers who are focusing on providing the right audience experience, before and after purchase. Let’s take a look at these digital magazine publishing tips now.
Digital magazine newsstand Zinio is putting itself up for sale, according to reports. The 12-year-old San Francisco-based firm has hired Montgomery & Co. and supposedly is seeking $50 million to $100 million.
Zinio helped many publishers post their titles to PCs and mobile devices for the first time, but there were drawbacks to its publishing platform.