Publishing Executive https://www.pubexec.com Your Partner in Strategic Thinking Thu, 21 Jun 2018 16:39:17 -0400 en-US hourly 1 https://wordpress.org/?v=4.9.6 Is Keyword or Audience Targeting Better For Finding Your Ideal Audience? https://www.pubexec.com/post/keywords-audience-targeting-better-finding-ideal-audience/ https://www.pubexec.com/post/keywords-audience-targeting-better-finding-ideal-audience/#respond Thu, 21 Jun 2018 13:33:30 +0000 https://www.pubexec.com/post/?p=25913 Back in the day, keywords were the primary ammo in a digital marketer’s arsenal. Google AdWords, Bing Ads and other platforms were built on the simple premise of matching ads with interested consumers. Campaigns lived and died on their keyword lists. Now, there’s audience targeting. Unlike keywords, audience targeting matches consumers with advertisements based on […]

The post Is Keyword or Audience Targeting Better For Finding Your Ideal Audience? appeared first on Publishing Executive.

]]>
https://www.pubexec.com/post/keywords-audience-targeting-better-finding-ideal-audience/feed/ 0
Press Release: HousingWire Acquires The Reverse Review https://www.pubexec.com/article/press-release-housingwire-acquires-the-reverse-review/ https://www.pubexec.com/article/press-release-housingwire-acquires-the-reverse-review/#respond Wed, 20 Jun 2018 14:36:54 +0000 https://network.napco.com/publishing-executive/?post_type=article&p=25908 IRVING, TEXAS – June 19, 2018 – HousingWire, the nation’s leading source of news and information covering the U.S. housing finance market, announced today that it has acquired the assets of Reverse Publishing, LLC and its associated media brand, The Reverse Review, from American Advisors Group (“AAG”). Founded in 2008, The Reverse Review has provided […]

The post Press Release: HousingWire Acquires The Reverse Review appeared first on Publishing Executive.

]]>
https://www.pubexec.com/article/press-release-housingwire-acquires-the-reverse-review/feed/ 0
Behind the Resurgence of Independent Mag Publishing https://www.pubexec.com/aggregatedcontent/behind-the-resurgence-of-independent-mag-publishing/ https://www.pubexec.com/aggregatedcontent/behind-the-resurgence-of-independent-mag-publishing/#respond Wed, 20 Jun 2018 14:26:49 +0000 https://network.napco.com/publishing-executive/?post_type=aggregatedcontent&p=25907 The recent print closures of magazines such as Look, Glamour and NME portray an industry on the brink of implosion. Yet things look very different in the independent publishing arena – a place where new titles are thriving, albeit under a different definition of success. The story of independent mag publishing in the UK is the subject of Somerset House’s […]

The post Behind the Resurgence of Independent Mag Publishing appeared first on Publishing Executive.

]]>
https://www.pubexec.com/aggregatedcontent/behind-the-resurgence-of-independent-mag-publishing/feed/ 0
Tronc Closes Historic ‘LA Times’ Sale For $500 Million, New Owner Slams Fake News https://www.pubexec.com/aggregatedcontent/tronc-closes-historic-la-times-sale-for-500-million-new-owner-slams-fake-news/ https://www.pubexec.com/aggregatedcontent/tronc-closes-historic-la-times-sale-for-500-million-new-owner-slams-fake-news/#respond Wed, 20 Jun 2018 14:23:29 +0000 https://network.napco.com/publishing-executive/?post_type=aggregatedcontent&p=25905 In February, Tronc Media, owners of the Orlando Sentinel and Chicago Tribune, announced it would be selling the L.A. Times to Patrick Soon-Shiong, billionaire founder of Culver City-based Nanthealth, $500 million cash. The sale became final today. Soon-Shiong will also take control of the San Diego Union-Tribune, Spanish-language Hoy and several other local papers. As of Monday afternoon, Soon-Shiong appointed Norman Pearlstine, who has previously worked at The Wall Street […]

The post Tronc Closes Historic ‘LA Times’ Sale For $500 Million, New Owner Slams Fake News appeared first on Publishing Executive.

]]>
https://www.pubexec.com/aggregatedcontent/tronc-closes-historic-la-times-sale-for-500-million-new-owner-slams-fake-news/feed/ 0
4 Customer Experience Tactics Publishers Should Steal from Ecommerce https://www.pubexec.com/post/4-customer-experience-tactics-publishers-should-steal-ecommerce/ https://www.pubexec.com/post/4-customer-experience-tactics-publishers-should-steal-ecommerce/#respond Wed, 20 Jun 2018 14:16:24 +0000 https://www.pubexec.com/post/?p=25889 Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes, […]

The post 4 Customer Experience Tactics Publishers Should Steal from Ecommerce appeared first on Publishing Executive.

]]>
https://www.pubexec.com/post/4-customer-experience-tactics-publishers-should-steal-ecommerce/feed/ 0
BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue https://www.pubexec.com/post/bosacks-imag-conference-credibility-consumer-revenue/ https://www.pubexec.com/post/bosacks-imag-conference-credibility-consumer-revenue/#respond Mon, 18 Jun 2018 18:01:26 +0000 https://www.pubexec.com/post/?p=25892 There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you’ll say, “Of course.” It’s actually a conversation I’ve seen at publishing conferences around the world. I’ve heard it in Berlin at the Digital Innovators’ Summit and at MagNet: […]

The post BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue appeared first on Publishing Executive.

]]>
https://www.pubexec.com/post/bosacks-imag-conference-credibility-consumer-revenue/feed/ 0
A.M.I., Tabloid Giant and Trump Ally, Expands Its Reach https://www.pubexec.com/aggregatedcontent/a-m-i-tabloid-giant-and-trump-ally-expands-its-reach/ https://www.pubexec.com/aggregatedcontent/a-m-i-tabloid-giant-and-trump-ally-expands-its-reach/#respond Mon, 18 Jun 2018 14:33:46 +0000 https://network.napco.com/publishing-executive/?post_type=aggregatedcontent&p=25888 American Media Inc., the country’s largest tabloid publisher whose chairman is a close ally of President Trump, controls almost the entire supermarket checkout rack after new acquisitions announced on Friday. A.M.I. said it had bought In Touch, Life & Style, Closer and 10 other titles from Bauer Media, expanding a celebrity-news portfolio that already included […]

The post A.M.I., Tabloid Giant and Trump Ally, Expands Its Reach appeared first on Publishing Executive.

]]>
https://www.pubexec.com/aggregatedcontent/a-m-i-tabloid-giant-and-trump-ally-expands-its-reach/feed/ 0
Washington Post Staffers Ask Richest Man in the World to Pay Them Fairly https://www.pubexec.com/aggregatedcontent/washington-post-staffers-ask-richest-man-in-the-world-to-pay-them-fairly/ https://www.pubexec.com/aggregatedcontent/washington-post-staffers-ask-richest-man-in-the-world-to-pay-them-fairly/#respond Mon, 18 Jun 2018 14:30:41 +0000 https://network.napco.com/publishing-executive/?post_type=aggregatedcontent&p=25887 On Thursday, about 400 staffers at the Washington Post signed an open letter to their newspaper’s owner, Jeff Bezos, politely suggesting that he’s being a cheapskate in their union’s ongoing contract negotiations. From the letter: We, the undersigned, have been extremely grateful that you stepped in to purchase the Post at a time when the traditional media model was collapsing, and […]

The post Washington Post Staffers Ask Richest Man in the World to Pay Them Fairly appeared first on Publishing Executive.

]]>
https://www.pubexec.com/aggregatedcontent/washington-post-staffers-ask-richest-man-in-the-world-to-pay-them-fairly/feed/ 0
After Years of Growth, the Use of Social Media for News is Falling Across the World https://www.pubexec.com/aggregatedcontent/after-years-of-growth-the-use-of-social-media-for-news-is-falling-across-the-world/ https://www.pubexec.com/aggregatedcontent/after-years-of-growth-the-use-of-social-media-for-news-is-falling-across-the-world/#respond Fri, 15 Jun 2018 14:42:37 +0000 https://network.napco.com/publishing-executive/?post_type=aggregatedcontent&p=25883 People are becoming disenchanted with Facebook for news. The “Trump bump” appears to be sustaining itself. And younger people are more likely to donate money to a news organization than older people. These are some of the findings from a big new report out Thursday from Oxford’s Reuters Institute for the Study of Journalism. The […]

The post After Years of Growth, the Use of Social Media for News is Falling Across the World appeared first on Publishing Executive.

]]>
https://www.pubexec.com/aggregatedcontent/after-years-of-growth-the-use-of-social-media-for-news-is-falling-across-the-world/feed/ 0
Conde Nast Has More Influence on Consumers Than Google or Facebook https://www.pubexec.com/aggregatedcontent/conde-nast-has-more-influence-on-consumers-than-google-or-facebook/ https://www.pubexec.com/aggregatedcontent/conde-nast-has-more-influence-on-consumers-than-google-or-facebook/#respond Fri, 15 Jun 2018 14:38:29 +0000 https://network.napco.com/publishing-executive/?post_type=aggregatedcontent&p=25882 Conde Nast has fast become a frontrunner in discovering ways to leverage its audiences across its 22 brands. Through a highly technical understanding of who its customers are and what they want, the company has developed a deep pool of user data. That allows it to create deeper revenue streams for advertisers. Yesterday, Conde Nast […]

The post Conde Nast Has More Influence on Consumers Than Google or Facebook appeared first on Publishing Executive.

]]>
https://www.pubexec.com/aggregatedcontent/conde-nast-has-more-influence-on-consumers-than-google-or-facebook/feed/ 0