Now in its 21st year, the Gold Ink Awards calls attention to the print industry's finest projects. 2008 was no exception, as North American Publishing Co. (NAPCO; parent company of both the Gold Ink Awards and Publishing Executive) received more than 1,400 entries for this year's competition. A talented team of judges hailing from diverse backgrounds across the industry poured through the submissions during four days of judging at NAPCO's Philadelphia headquarters, awarding Gold, Silver, Bronze and Pewter honors in 46 categories. In all, 488 entries were selected for awards.
As Bob Wiemers likes to say, there's no merit badge for publishing. But that's OK with him. As operations director for the magazine division of the Boy Scouts of America (BSA), he's happy to let the organization concentrate on shaping boys into responsible young men while he puts his efforts into making sure Boys' Life and Scouting get into the hands of more than 1 million readers each month—on time, on budget and as efficiently as possible, all while maintaining the highest standards for quality. It's something Wiemers has done so well, in fact, that although he needs no merit badge for his hard work, he has earned some pretty significant recognition—including induction this year into the Publishing Executive Hall of Fame.
Co-mailing—the process in which a mailer (usually your printer) combines the mailing of your magazine with that of other titles—isn't a new process. However, chances are you've only performed one or two postal analyses utilizing co-mailing techniques. And, when you did your analyses, you may have misunderstood how much you would be "saving" by co-mailing.
The events industry has grown at an average pace of 6.2% each year globally since 2003 and is projected to grow 5.5% per year through 2011. The world's leading event organizer, Reed Exhibitions, holds no more than a 7% share of the global market.
Imagine being able to tell your grandkids that you worked on the Beatles' "Sgt. Pepper" album, or on "Star Wars"—playing an important role in the creation of a cultural phenomenon that anyone would be proud to claim as the capstone of their career.
Even in the change-or-die world of publishing, where expecting the unexpected is more than a trite aphorism, newcomers are usually allowed to get their feet wet before experiencing their first dunking. Rich Zweiback wasn't so lucky.
I don't know about you, but I'm plumb tired of talking about the print industry's future—or lack thereof, if that's your stance. If you talk optimistically about print's future, or even its present, or highlight some of its more successful constituents, you risk being called "an old-school print cheerleader." If you cover digital publishing "too much" or talk about ways publishers need to adapt to our changing environment, you're viewed by some as hurting the print industry.
Numbers are very important in our industry. Next to content itself, I think you could make a strong case that numbers are our business. They are ubiquitous to everything we do and create: How many pages are you printing this month? What is your circulation? What is your ad/edit ratio? And, of course, there are a host of other very meaningful and important industry numbers.
A hall of fame implies perennial recognition for perennial achievement, something which this year's Publishing Executive Hall of Fame inductees exemplify. In a rapidly changing industry, being able to adapt and thrive, growing profits while maintaining the highest standards of excellence, is no mean feat. Doing this year after year, while under constant pressure to cut costs, can seem downright miraculous.