April 2008 Issue


A ‘Green’ Celebration

It may not be easy being “green,” but the companies that earned the 2nd Annual SustainPrint Leadership Awards sure do make it look so. Their achievements and leadership in environmental sustainability were recognized during a special celebration on Monday evening, March 10, in the Marquis Ballroom of the Marriott Marquis in New York’s Times Square, during the Publishing Business Conference & Expo. More than 200 publishing industry executives attended the reception. The awards—established in 2007 by SustainPrint.com (the Web site produced by Book Business and Publishing Executive magazines to cover environmental sustainability in printing and publishing)—recognize magazine- and book-publishing companies each year for

BoSacks: The Profit Prophet

Last month, I had the pleasure of delivering a lecture at the Publishing Business Conference & Expo with David Renard, my partner at Media-Ideas. Addressing a packed room, we examined the five key issues that will affect our industry over the next decade and provided actionable advice to prepare publishers for that future. The trigger to these key issues is, simply put, “change.” We are faced with changes unprecedented in history. The “screenagers” have been a digital demographic from birth, growing up after the dawn of cellular (1983) and with the Internet (1993). They are a generation comfortable with immediate interaction and virtual access.

From the Editor

In her book “Basic Black,” Cathie Black (president of Hearst Magazines) relates a number of stories about Al Neuharth, the founder of USA Today, where Black was formerly president. She cites him as saying something like, “The press is the only species besides rats that likes to eat its young.” The quote struck me square between the eyes. I’d have to agree wholeheartedly with Mr. Neuharth, and even tack on another phrase to his comment, that the media also eats its old and its middle-aged. For the past few years, it seems that much of the industry—not all, but much—has watched smugly whenever a

Going Public

When Needham, Mass.-based business-to-business publisher TechTarget went public in May 2007, the initial public offering (IPO) made ripples as much for its singularity as for what it revealed about the success of the then-8-year-old company. While IPOs have not vanished all together in the years since the dot-com frenzy of the late ’90s—March saw 21 filings, according to IPOHome.com—they have been few and far between in the publishing sector. “I’ve actually seen the trend move backwards,” says Michael Norris, senior analyst at Simba Information, which tracks the media and publishing industries. For example, Norris notes, “[Religious book publisher] Thomas Nelson was bought by a

Olive Software Announces Availability of ActiveMagazine 3.0, Next-Generation Digital Magazine

Santa Clara, California, March 31, 2008 – Olive Software, a global leader in electronic publishing and digital archiving technologies, announces today the general availability of ActiveMagazine 3.0, focused on improving publishers’ ability to monetize their content. ActiveMagazine 3.0 allows publishers to deliver an immersive reading experience that combines a magazine’s rich layout, web-based delivery, and rich media advertising - all in an environmentally-friendly package. ActiveMagazine 3.0 new capabilities allow publishers to: • Monetize content by increasing site stickiness and content shelf life using an integrated, searchable archive of back issues • Cross promote their web and print brands and advertisements through a highly

Preparing for the Industry’s Future

The 2008 Publishing Business Conference & Expo—held March 10-12 in New York City—was the setting for a meeting of many of publishing’s top minds. With more than 1,000 magazine and book publishing industry executives in attendance, the Publishing Business Conference & Expo featured two-and-a-half days of intensive conference sessions addressing the biggest issues facing publishers today. Held concurrently, the expo hosted more than 100 exhibitors showcasing publishing technologies and services. The show, produced by Publishing Executive and Book Business magazines, this year featured its new Publishing Business brand; it formerly was two co-located events, the Publishing Executive Conference & Expo and the Book Business

Publishing Innovator of the Year: Time Inc.

When TIme Inc. was presented with Publishing Executive’s Publishing Innovator of the Year award during a special reception at the 2008 Publishing Business Conference & Expo last month, it was a recognition of more than just a few good ideas. For the nation’s largest magazine publisher, being on the leading edge means competing successfully on a playing field that did not even exist a few years ago, leveraging cherished brands to build new readers in a media world where many publishers find themselves fighting institutional inertia and struggling to remain relevant. For Time, the winning formula has come from a simple recognition that the

Solutions Showcase: Digital Proofing Update

For more than a decade, magazine publishers have strived to adopt soft proofing. “Our customers … have come to recognize the efficiencies and savings [that] monitor proofing can add …,” notes Dr. Carol Werlé, CEO of Dalim Software, Germany. “They want to eliminate hard-copy proofs, which are expensive to make, time-consuming to review, and cumbersome to track and handle in an automated workflow.” Soft proofing also enables stakeholders in multiple locations to review proofs simultaneously in real-time. And most soft-proofing systems include methods for tracking the proof along with comments and revisions made to the file. Even initial concerns about soft proofs being

The Top 25 Magazine Printers

Highlighted by Quebecor World’s bankruptcy-protection filing, and rising postage and paper costs, the past year in the magazine printing market has seen a number of developments that continue to resonate throughout the industry. Doron Grosman, president of Quebecor World’s U.S. Magazine Division, called it a “perfect storm”—with printers and publishers challenged by ballooning postal rates, considerable pricing and supply issues in the paper market, and “market resistance to both circulation and advertising growth,” he says.