August 2007 Issue


A Summit of Acquisitions

To build or to buy? Such is the question facing many of publishing’s young start-ups like William F. Reilly’s Summit Business Media—a business-to- business media company serving the insurance, financial and professional services industries­. Reilly, Summit’s chairman and CEO and a 25-year veteran of the media industry, opted for the latter. He founded Summit with the acquisitions of Pfingsten Publishing and Highline Media in November 2006, with the financial backing of private-equity investment firm Wind Point Partners. Since then, Reilly and his team have made two more significant purchases: Wicks Business Information and Agent Media Corp. “Agent Media is an important investment for

Focusing on Success

You have probably heard the news that Condé Nast is folding women’s magazine Jane. This follows a number of closings this year, including other big-name consumer and b-to-b titles. All these closings have to worry even those of us with the brightest outlooks. There also are a lot of mixed messages out there, and sometimes even if there are reasons to be optimistic, they get lost in the shuffle. While we may have seen a ray of hope in the Magazine Publishers of America (MPA) announcement that 105 magazine launches were announced in the first quarter of 2007, a 4-percent increase over the same

How to Leverage Rich Media

Rich media: buzzwords publishing executives are being served up more often these days than their morning mocha frappuccinos. But how many of us fully understand how to utilize rich media to create powerful integrated publishing? By now, most understand that “rich media” essentially means using multimedia tools with an interactive twist. The trick is finding the right twists for your audiences utilizing streaming video, blogs, podcasts, webcasts, e-newsletters, message boards, polls, etc.—and then creating interactive advertising opportunities for your partners. Publishing Executive interviewed experts in the field to get some pointers on how to put rich media to use successfully. Wired Into Technology

Hunting for Success

When Mike Eastman started the Powell, Wyo.-based Eastmans’ Hunting Journal 20 years ago with his wife, Bertie, he had a concept in mind that still remains at the core of the magazine’s philosophy as well as its success: to give real hunters a forum where they can tell real hunting stories. Today, the majority of the magazine’s content still is contributed by its readers, but the publication has grown from its initial newsletter format to a multimedia brand. In addition to Eastmans’ Hunting Journal, which has more than 100,000 readers, the Eastmans’ brand includes a second magazine launched in 2000 (Eastmans’ Bowhunting Journal), a

Keep Your Skills Sharp and Your Eyes Open

Do any of today’s executives really understand tomorrow’s publishing universe? And, do they truly understand tomorrow’s publishing employee? These are some brutal questions this industry must face. They are on everyone’s mind. I know this because I have always received letters asking about the state of the publishing industry and its various employment positions. Yet now, there is a much greater urgency. Now, I receive dozens of letters each week with the same common denominator: How can I stay employed? Or, should I continue to seek employment in publishing? Here is a sampling of some thoughts bouncing around inside my head: What kind of

Tips for Picking the Best Paper Source

Managing paper has become more complicated today because limited stock choices in standard roll sizes made for 32-page presses are long gone. Mills are now a blend of domestic and foreign ownership, and aside from readily offering foreign stocks, their domestic paper specifications have slowly changed, creating hybrid stocks with unique brightness, texture and bulking characteristics. Also, recycled stocks with more options, better specs and affordable prices are becoming available. And the new wide-web printing presses require new roll widths, which also require better imposition planning. Paper sourcing has changed over the past five years, and vendors today are trying to remain competitive during