Fall 2015

Current Features

10 Questions To Ask Your Magazine Printer

I hate when the financial or purchasing people decide to get involved in selecting a magazine’s printer without first bothering to understand what a printer does. “It’s simple: Just figure out which printer has the lowest price,” they’ll state blithely. Never mind that the typical magazine printing contract has scores, if not hundreds, of prices.…


10 Tough Questions To Ask About Your Print Magazine

Sure, your publishing company has had its hands full with digital media the past few years. As soon as you got a handle on monetizing your website, along came smartphones and ad blockers to trash your business plans. Meanwhile, your print magazine has kept chugging along, probably not as profitable as it used to be…


6 Trends Affecting City & Regional Magazine Publishing

If you’re looking for sunshine among the clouds of uncertainty within the publishing industry, there are many city or regional publishing executives who would gladly have a conversation to help clear up your outlook. After years of either holding steady following the Great Recession or fighting for a return to normalcy, the city and regional…


8 Ways Publishers Can Master Mobile

Mobile continues to be one of the hottest topics in publishing—and for good reason. Mobile media consumption continues its dramatic rise while the platform proves difficult for publishers trying to hold and monetize audiences. Adapting content to fit mobile’s small screens and fast-paced interactions has been a struggle. And the mobile ad user experience has…


The Publishing Executive Top 20 Magazine Printers 2015

UPDATE: The Top 20 Magazine Printers 2016 ranking is available here. Due to popular demand, Publishing Executive revived its ranking of the Top 20 Magazine Printers last year. The ranking, which has been one of the most viewed articles on PubExec.com for several years running, is intended to serve magazine publishers as they assess their…


 

Editor's Note: Magazines, Loud & Proud

The following is the editor’s note from the Fall Issue of Publishing Executive. Read more articles from the issue here. Two years ago, when I first wandered into the meta-publishing world -- that is publishing a magazine about magazine publishing -- I was thrown by the whole “print is dead” narrative/hysteria. Sure, I was aware…


How ALM Is Transforming Disparate Data Assets Into Valuable Insights

If 2015 was the year of data for publishers, 2016 may be the year that some publishers realize the full potential of all the data they’re collecting. Increasingly, the word “research” is being tossed around in B2B circles, suggesting that not just data or information, but market insight and understanding will be a particularly valuable…


How CQ Roll Call Uses Its Legacy to Its Advantage

With the fire hose of information that is the web, it’s easy to confuse volume for value and forget what gives information its worth. Valuable information is accurate, rare, unique, exclusive, and distinct. Valuable information is also information that people are willing to pay for, information that attracts a smart, influential audience, and information that…


Managing Change Requires More Than Empty Rhetoric

Every company in every industry ever talks about the need to change, transform, evolve, adapt, etc., etc., etc. But change is a concept that easily falls into emptiness. Without substantive action taken to alter behavior, simply talking about change is pointless. In fact, for organizations it may actually be counterproductive. The disparity between rhetoric and…


The Death of the Pageview

The age of the pageview is coming to an end. This single metric has reigned as the supreme indicator of digital publishing success and the primary enticement to advertisers for over a decade. But leading publishers, such as ALM, Hearst Digital, and Condé Nast, are gravitating toward key performance indicators (KPIs) that measure actual engagement—and…


The Revolution of Collaborative Media Communication

We in the media business have been rightfully concerned about the technology changes of the last two decades and what these new systems of broad communications have done to our businesses and our bottom lines. Communication, which is the business we are actually in, has changed in scale, scope, ease of use and, perhaps most…