June 2014

 

14 Ways to Enhance the Marketing Power of Printed Magazines

At first glance, a printed magazine seems simple -- too simple to be worth discussing in an issue focused on publishing technologies. After all, a magazine is just a bunch of static pages that can't be updated, tweeted, pinned, interstitialed, linked, liked, clicked, popped up, dissolved, cookied, tracked, hacked, or search-engine optimized.


Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

Publishers and advertisers are storytellers by profession. Increasingly, they are required to "show" as well as "tell" their story to their audience members. Video, webinars, and events allow publishers to do this, all while extending the engagement they've cultivated in print and online.


Buyer's Guide: How to Choose the Right Digital Magazine, CMS & DAM Vendor

Implementing a viable digital publishing strategy requires a successful combination of relatively unfamiliar technologies, mostly from outside service providers. This section will help publishers find the right partners for creating and managing multi-channel content, and for storing the images and other assets used by both editorial and advertising workflows.


Buyer's Guide: Reaping the Fruits of Marketing Automation Tools

The industry is shifting toward a future of greater digital revenue, digital engagement, digital audience development tactics, and a faster-paced, interactive marketing approach. Finding an audience and helping an audience find you becomes crucial, as does retaining and growing those audiences with savvy management of reader data. Those tasks are achieved differently from in the past, and increasingly with marketing automation tools.


Buyer's Guide: The Growing Importance of Audience Data Tracking

As publishing moves from a product-centric to an audience-centric business model,  understanding what data you have and how it can help you grow and monetize your audience becomes more important.


Dissecting the New Media Life Cycle

If you're going to be successful in the fast-paced digital world in which we compete, you must take a proactive and strategic approach to discovering, understanding, evaluating, and eventually investing in the right solutions.


Laying the Groundwork for the Digital Frontier

Welcome to the first annual Publishing Executive Technology Issue and Buyer's Guide. We decided to put the Buyer's Guide package together in order to explore the technology changing and expanding the business of magazine media: digital publishing, online marketing, video, webinars, and data analytics.


Media Schizophrenia in the Time of Great Realignment

The publishing business is now in the greatest period of media transformation and transcendence in the history of communication. We have reached a point where media companies have the ability to deliver to customers exactly what they want, when they want it, anywhere on the planet.


Publishing Executive Buyer's Guide 2014 - Technology Issue

The Publishing Executive Buyer's Guide is intended to be a reference for publishers on the significant and emerging technology that is reshaping the future of the media industry. We've broken down our guide into four major categories that increasingly require publishers' attention: Digital Publishing and Content Management; Events, Webinars, and Video; Marketing Automation; and Audience Data Management.


Q&A with Mag+ CEO Gregg Hano on the Future of Magazine Apps

If there's a lesson to be learned about digital magazines to date, it's that they are not an if-you-build-it-they-will-come proposition. Just as a the print product requires a marketing and distribution mechanism to get it into the hands of consumers, the digital magazine needs to be put out into the world and offer true value to users.


Say Media CEO Matt Sanchez on Building A Robust Digital Infrastructure

Say Media has lately been making headlines for its prowess in the online publishing space. In fact, there's a good chance that at some point you've been sucked into the digital rabbit hole of one of Say Media's 16 online magazines, which it refers to as "brands."