Publishing Executive January-February 2013
Fans of the show Top Gear will be excited to know that there is a new, enhanced version of TopGear magazine for the iPad. The BBC show about motor vehicles is, according to the Guiness Book of World Records, the world's most widely watched factual television program, and TopGear magazine is the UK's best-selling car magazine,
When Prevention was founded nearly 63 years ago by organic farming and publishing visionary J.I. Rodale, it was envisioned as a resource for those seeking alternatives to the postwar industrialization of food, medicine and health care. Putting an emphasis on lifestyle choices rather than medical treatments, the magazine anticipated the holistic health movements of the 1970s by 20 years.
Tony Mamone co-founded Livingly Media with Danny Khatib in the spring of 2005. As CEO and co-founder, he is responsible for the overall vision, execution, growth and continued success of Livingly Media and its properties.
Over sixty years ago, television began its long chipping away at Americans' consumption of news via print. Now, TV might be following print news again—but not in the way it would like.
Way, way back in early 2008, our sister magazine Book Business ran a long cover story (which I wrote) on efforts by publishers to go green. Back then, everyone in the industry, from New York executives to Canadian paper mills, was talking about ways to reduce their carbon footprint.
The fall and early winter were a busy time for magazine shows, with AMC 2012, MPA's Magazine Media Conference, taking place in mid-October in San Francisco, "Mr. Magazine" Samir Husni's ACT 3 Conference a week later, sponsored by the Magazine Innovation Center at Ole Miss in Oxford, Miss.
The same technological changes that have upended publishing business models are providing new avenues for growth. Just ask B-to-B companies, poised to use big data, short-run printing, automated content creation, innovative product development and sophisticated list services to create new revenue. To hear some in the industry talk, there may never have been a better time for creating and implementing game-changing ideas than right now; yet, for the three publishers queried by Publishing Executive, it all comes down to variations on a very old theme: building relationships.
Pictures: people love 'em, to the tune of 3 trillion or so images posted online. The problem for publishers is that these big, beautiful bits of real estate are mute, with no keywords, tags or ads to make them monetizable space—until now.
Are you reinventing publishing? Whether it’s incremental change, or major redesign, our bet is you’re thinking about new directions for the future. In this issue, we look at a number of publishers and the different ways they’re exploring their own new directions.
They’re watching us. They’re hiring journalists, studying our methods, mimicking our headlines (e.g. “5 Healthy Snacks Your Kids Will Actually Eat”), trying to sound like us, and even playing by our rules. And if we’re not careful, they may eat our lunch.
I heard the following conversation the other day, and it sure seemed worth repeating to my readers. It was a discussion between the right brain and the left brain of a large publishing head. For the uninitiated readers the left-brain is often said to be more logical, analytical and objective, while the right-brain is said to be more intuitive, thoughtful and subjective.
"Immersive content" is not just a catchy phrase. Reader engagement levels in tablet magazine apps are proving that quality content has the power to draw readers in, hold their interest and motivate them to pay for app subscriptions.