Publishing Executive July August 2011
Change is the only constant in our magazine business; most apply that change to content and design rather than their business model for a changing magazine industry.
A number of years ago, I was editing some articles at home; my brother was over, and we got to talking about the [brackets] that writers and editors put around paraphrased words in quotes.
15 great strategies for increasing sexiness (OK, appeal), engaging the audience, driving ad revenue, tapping multiple versions and more!
In March, The New York Times Executive Editor compared the Huffington Post's business model—based mostly on aggregating news content—to piracy.
58% of U.S. smartphone users access the Internet on their phones every day of the week, and 53% of users do so multiple times per day.
My baptism with e-mail newsletters came in 1995 for Windows NT Magazine, a monthly print publication for IT administrators.
Where do the big opportunities lie for media and information compainies? Online branding strategy is key.
With all this drama about our careers and the changing landscape of the publishing world, I also believe that this is a great time to rethink the unthinkable.