Publishing Executive November 2009


B-to-B M&A Activity Down; Consumer Segment Flat

M&A activity among b-to-b companies fell in number of deals by 45% and total value by 87% through the first three quarters of 2009 vs. the same period of 2008. Deals for consumer magazines fell just slightly—by 6% in total number and just 1% in total value.

Boost Event Revenue: 10 Tips From the Pros

In July, following its Open Government & Innovations (OGI) Conference in Washington, D.C., Falls Church, Va.-based 1105 Government Information Group wanted to keep the event's momentum going. The event had been tweeted about 4,423 times, making the conference's hashtag, "#ogi," the No. 4 trending topic on Twitter during the event. So, 1105 decided to create a "TweetBook"—a compilation (in PDF format) of all the tweets—which conference attendees could download from the OGI Web site after the event.

Digging Up a Bigger Audience

While many magazines have made industry headlines this year for declining rate bases, Archaeology has managed to buck the trend. The 60-plus-year-old magazine, published by the nonprofit Archaeological Institute of America (AIA), announced earlier this year that its rate base had increased 4.65 percent to 225,000. How is the bimonthly—geared toward both professional archaeologists and archaeology enthusiasts—wooing new and current subscribers? AIA Executive Director Teresa Keller spoke with Publishing Executive about how the magazine is succeeding at a difficult time for both the country and the magazine publishing industry.

Guest Column: These Are the Best of Times (Really)

These are the best of times. They should be, anyway. Never before have we been able to go beyond our roles as editors, circulation managers, sales representatives or publishers in the way we are able to today.

Happy Employees = More Successful Business

Got unhappy employees? Think the lousy job market will prevent them from leaving, so what does it matter? Well, it might be impacting your bottom line.

Has the Print Magazine Bubble Burst?

I have to be honest. I am shocked that so many magazine people are so shocked about the current state of the industry. For years, before the economic downturn, we heard that there were too many redundant titles out there. You've heard of the "dot-com bubble" of 2000 and the "housing bubble" of 2008; I think we are experiencing the bursting of the magazine bubble of 2009-2010.

Publishing in a Fragmented Online World

Ah, for the days of print gone by—when there was only one distribution mechanism to transmit information to readers—everything seemed so simple. But along came the Internet, and suddenly readers demanded our content via print, our Web sites and e-mail newsletters. Our once-simple content-distribution model suddenly became complicated, and disrupted the business models to which we were accustomed. My friends, we had better get used to it because the fragmentation has only just begun.

The Best Magazine Publishing Companies to Work For

The “Best Magazine Publishing Companies to Work For” list is Publishing Executive’s annual ranking of companies that embody the philosophy that a company’s employees are the key to its success, and that employee happiness translates to a more motivated, productive workplace. Many companies on the list show that being a great company isn’t just about offering an attractive benefits package (though that certainly helps).

The Secrets to Nei-Turner’s Success

While much of the current public debate about workplace benefits has centered around health care, Williams Bay, Wis.-based publisher Nei-Turner Media Group—which produces regional publications, such as At The Lake and Experience Milwaukee—proves that there are other, equally important aspects to a great workplace environment. Some may call them "intangibles," but there is nothing intangible about the difference the company's way of doing business has made in the career of Jamie Rhodes.