Publishing Executive November/December 2010
Unstructured data. As a writer I hate that term. I remember the first time I heard reference to it; sitting in a meeting and technical people were talking about all the unstructured content that publishers produce.
This year I am going to cover briefly some on-the-job advice for your prolonged revenue continuity.
It has been my observation that the most successful media companies look at themselves not as publishers, but as direct marketers.
I can't believe another year is winding to a close already; but maybe time passing quickly is, for once, a good thing.
The days of pushing content out to the masses are over. Instead it's a battle for eyeballs that pits publishers of traditional media against a slew of Web-only content publishers.
There's a new element in the quality formula for products and services of all kinds (including books and magazines): sustainability.
For publishers to have the financial flexibility to focus on the things that will really drive their businesses forward, it is particularly important that the basics get done well.
Data skimming and data theft represents at least $850 million in lost revenue annually for premium publishers.
The end of media as we know it has been predicted for a few years, but only now is there a ring of truth to it—in the sense that an old business model is giving way to a new one.
Should publishers flip out over Flipboard? It's a question that's been on a lot of minds lately.
How can newspaper and magazine publishers expect their readers, who have enjoyed free online content over the past 10 years, to suddenly and willingly pay for the same content?
Many magazine publishers have been battling to increase subscriptions to help offset lost ad revenue and declining subscriber bases during the past two years.