Publishing Executive September-October 2011

 

20 Revenue-Generating Ideas

With print-dollars declining for many, and "digital dimes" not necessarily filling in gaps, it is quickly becoming an era of reinvention for publishers.


A Look at What Publishers are Launching in the Mobile Space

Calling the new app from Scientific American—in collaboration with book publisher Farrar, Straus and Giroux—"out of this world," is not a figure of speech.


A Trailblazing Travel Mag

Afar Media founders Greg Sullivan and Joe Diaz decided to form a media company built on a shared passion for travel that goes beyond guidebook checklists and tourist haunts.


Are Social Media Buys Eroding Your Media Buys?

It has always been necessary to sell the importance of your brand's content, but now another wrinkle is added to the equation.


Industry Statistics, News and Trends

According to the U.S. EPA Office of Solid Waste, 1/3 of the fiber used to make paper comes from wood chips and sawmill scraps.


Solve More, Sell More

If you're someone who was born and raised in the sales field, it probably seems odd to think that in order to be effective in today's multichannel world, you need to redefine the idea of "selling."


The End of Communication As We Know It

In the past decade or so, our business has fundamentally changed so as to be almost unrecognizable to former participants and past industry giants.


The USPS’ Radical Plan

If the postal service tries to carry out its plan, publishers are likely to be unhappy with the chaos that results.


Your Opportunity: Solve Problems

After a year that saw many publishing companies pulling their publications, brands and employees out of the tar pits, the fourth quarter has brought some optimism.