Editor's Note: This article originally appeared in the Spring issue of Publishing Executive. We have republished it in light of the announcement yesterday that Adobe's redesigned Digital Publishing Solution is now open to public beta testing. Magazine publishers featured in this article have already utilized Adobe's new platform to create digital editions and apps
Fulfillment providers have always been a crucial part of the magazine industry. As long as readers subscribe to print magazines, circulation files will need to be managed. What has changed is that the data publishers can collect about their subscribers has expanded well beyond basic demographics. As our digital footprints continue to grow, traditional fulfillment and list management services are being supplemented by more holistic audience data solutions.
Content management systems (CMS) are crucial for creating and distributing web and print content dynamically, and today they are at the heart of publishers’ multi-channel publishing efforts. A robust CMS can more easily track content so that it can be archived, reused, and monetized. A CMS can be used to semantically organize content so that publishers can relate similar items or create new products from content bundles. Sophisticated management of content is an increasingly important cost-cutting technology for multi-channel publishing and many organizations are investing in updating this core technology.
Publishers have been publishing web content and digital magazines of some sort for over a decade now. What's new, and often challenging for publishers to integrate into their production cycles, is creating web- and mobile- optimized content for a growing variety of platforms.
Widely used in online retail and sales lead generation, marketing automation is beginning to make inroads in the publishing industry. As publishers continue to grow their online presence and earn greater revenue in digital, connecting and re-connecting with individuals across a plethora of devices and platforms becomes ever more important. Managing the many touch-points, gathering behavioral data on how individuals interact with marketing campaigns, analyzing audience data, and reacting-all at scale-requires some sort of automation.
There are a variety of web conferencing tools available today, including one-on-one meetings, webcasts, and webinars. This listing focuses on the latter service—webinar platforms—which have improved significantly in recent years. Most webinar solutions today provide real-time audio and text messaging services, video streaming, live quizzes and surveys, and interactive presentations.
It's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in popularity. According to the Adobe Digital Index, the number of online videos watched in 2014 was up 43% from the previous year. In the same period, the share of videos accessed via smartphones and tablets increased 59% and 29%, respectively.
The persistence of change in the publishing industry frames the technology conundrum: Publishers need better tools to keep up with the marketplace, but they are implementing those tools in ways that solve problems they thought they had at the time of the initial assessment. Two, three, or five years down the road, this approach winds up enshrining the past.
The Publishing Executive Buyer's Guide is intended to be a reference for publishers on the significant and emerging technology that is reshaping the future of the media industry. Now in its second year, the guide covers six major technology areas that increasingly require publishers' attention: Digital Magazines & Apps, Content & Digital Asset Management, Webinars, Video, Marketing Automation, and Audience Data Management.
Is there a difference between a content company and a technology company? The answer to that question is becoming increasingly difficult to answer. In the recent past, publishers were by and large content companies. Today, with the blending of multiple content distribution formats, magazine media companies have forged new business alliances and discovered new types of competitors, blurring the lines between magazine companies and technology companies.
The B2B world has changed says Peter Goldstone, CEO of Hanley Wood. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved
For the second edition of the Publishing Executive Technology Issue, contributor Brian O'Leary penned a piece entitled "The Technology Conundrum," which posits that the technological tools we employ tend to ingrain the assumptions we used to design the tools themselves. The article is a cautionary tale.
The narrative of the magazine industry is starting to sound like an underdog story of triumph akin to Rocky or Rudy or Remy from Ratatouille. Despite pundit prognostications and being counted out of the Digital Age, 2014 was a successful year for many magazine publishers. Health and wellness purveyor Rodale accounts for one such success story.
Journalists used to learn about news distribution by taking a tour of the newspaper printing plant or broadcast studio. Now, learning about distribution amounts to learning how people find information on the internet. And the only way to do that is through analytics.
The online learning market has been in steady growth for over 20 years and continues to blossom. The proof is in the numbers: according to IBIS Capital Partners UK, the global online learning market currently stands at $91 billion, and according to the Ambient Insight Report, the global market for self-paced online learning will reach $53 billion by 2018.