Summer 2015

Current Features

5 Ways Publishers Can Capitalize on the Content Marketing Boom

While there has been a good deal of buzz about the growing importance of content marketing for brands, some publishers may still be asking, “Can I get a piece of the content marketing pie?” The answer to that question is an unqualified “yes,” as publishers already have the skills required to operate effectively as content marketers on behalf of their clients. In fact, publishers are equipped to deliver content marketing services because content marketing plays to publishers’ core strengths. (1) Publishers are well versed at discovering and telling great stories.


Finding Reliable Digital Revenue Amidst Technology Flux

Leaders from Breaking Media, Reader’s Digest, and Inc. & Fast Company Media share how they are monetizing digital content.


The Basics of Content Analytics for Publishers

Given magazine publishers’ surfeit of competition from free, high-traffic websites and services that disaggregate content (think Facebook, Google News, and Flipboard), it’s time to refine methods for determining what your content is doing for you, and for making sure you’re squeezing as much revenue out of it as possible. That’s where content analytics comes in.…


The Podcast Opportunity for Publishers

From the time podcasts were developed in 2004 until about five years ago, these on-demand audio broadcasts suffered from an image problem. The perception was podcasts were the lowest rung on the broadcasting ladder. They were a graveyard for washed-up media personalities who hoped to preserve any modicum of relevancy or an outlet for wanna-be broadcasters who weren't good enough to make the cut in traditional media.


 

Breaking Media CEO John Lerner on the Ripple Effect of Good Content

The B2B magazine sector was hit hard when the economy sputtered in 2001 and tanked in 2008. Advertising dollars simply dried up. The prevalent reaction to the revenue drought was to keep existing advertisers at all cost, even if it meant diluting content to curry favor with clients. “People were more conservative as the dollar…


Corner Office: F+W Chairman & CEO David Nussbaum on the Company’s Decisive Strategic Shift Toward Ecommerce

When F+W chairman & CEO David Nussbaum joined the company in 2008, he saw which way the wind was blowing in the industry. Recognizing that print revenue was in an inevitable decline, F+W looked for new sources of revenue growth and market space to take its stable of strong enthusiast brands. Nussbaum also recognized that…


How to Niche-ify Your Magazine

The digital natives entering our business have a lesson for us traditionalists: More than ever, printed magazines are the ideal medium for those whom want deep engagement with a specific niche -- and whom are willing to pay for it. Now we just need to learn how to niche-ify our magazines.


Is Good Content the Answer for Publishers? Yes and No.

The following is the editor's letter from the Summer Issue of Publishing Executive. Read more articles from the issue here. In May, we held the Publishing Executive Digital Media Summit, which gathered together top leaders in the magazine publishing industry. The goal of the program was to cover a broad range of strategies and topics…


With A Strong Brand, A Magazine Can Be Anything

As we all know, the magazine industry is transforming from a print-focused concept to a broader, more media-diverse, “branded” approach to content distribution. In the new approach there are many extensions of the branded experience that lead to revenue success, and in many cases better, broader, and more stable empires than in the past. Active…