Brazil

Guy Consterdine, FIPP's research consultant, finds that the way consumers use magazine media, and the effectiveness of the advertising, are much the same the world over, which means that countries with a shortage of research may legitimately quote studies from other countries when making the case for magazine media. Examples from Brazil's Ipsos and Abril, plus Chile's ANP illustrate the point.

Forbes announced today the introduction of its twenty-second international edition, Forbes Brazil, in partnership with BPP LTDA, the publisher of Billboard in Brazil. The new edition is scheduled to launch on July 31st, 2012, in the Portuguese language and distributed throughout Brazil.

After more than a century of existence, Billboard has announced two new international expansions this week—Billboard Brazil magazine and the Billboard Brazil music charts.

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