Canada

Joe Keenan is the executive editor of Total Retail.

MONTRÉAL, QUÉBEC--(Marketwire - July 17, 2012) - Mediative, Canada's digital marketing company, has signed an exclusive deal with Canada's premiere publisher, Reader's Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Mediative said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online, mobile and print campaigns. The exclusive partnership will leverage Mediative's digital sales team, data capabilities and technology, and deep relationships with advertisers across Canada to expand the advertising reach of Reader's Digest.

Magazines have long blamed their continuing newsstand declines on everything from gas prices to store layouts -- everything but demand for magazines themselves.

But there's something interesting happening over the border to the north: Newsstand sales aren't falling anywhere near as much. While U.S. magazines' newsstand sales were down 10% in second half-2011 year-over-year, for example, Canadian titles slipped 2.4% at newsstands, according to publishers' reports with the Audit Bureau of Circulations.

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