Canon Communications LLC, today announced that it has acquired Pharmalot, an influential blog focused on news and information in the pharmaceutical industry. As part of the acquisition, Pharmalot’s founder, Ed Silverman, will join Canon as an Editor at Large in the Pharmaceutical Media Group and will continue as Pharmalot’s Editor. In addition to helping spearhead further development of Canon’s digital assets, including webcasts and podcasts, Silverman will also contribute to all of Canon’s pharma properties, including MedAd News and R&D Directions.
While every publisher in America must know that postage costs are on the rise, many cost-saving measures that can benefit both individual players and the industry as a whole remain underutilized, industry groups say.
"Both [Magazine Publishers of America (MPA)] and [American Business Media (ABM)] are exhorting their members to do more co-mailing and drop-shipping," says David R. Straus, postal counsel for ABM. "ABM produced a DVD for members to show why this is important."