New York

In a visit to our office, Jason Calacanis explains that New York startups leverage their inherent cool factor and their proximity to publishers to get the word out. Here’s how to do it.

Jason Calacanis has been a perennial voice in the technology community for over a decade, to the ire of some and the entertainment of others. He started out publishing a paper newsletter called Silicon Alley Reporter in New York during the dotcom boom, which eventually grew into a magazine on both coasts.

In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc.

There’s not much precedent for separately owned titles going to market together, and they usually involve independents.(The Nation and National Review tried it last year to give advertisers a way to deflect backlash they might get from supporting just one of the politically leaning publications. New York and Dwell have joined forces on City Modern, an event series and joint publication.)

Last week, the feminist Internet exploded with censure for the British quarterly Port Magazine. The magazine’s transgression? Publishing a cover story about “A New Golden Age” of print media and featuring six white, male editors. It provided visual evidence for what many of us in journalism know to be true: The editors-in-chief of the so-called “thought-leader” publications overwhelmingly have been, and remain, white dudes.

But on second glance, something else stuck out. While five out of six of those editors edit general interest publications, a men’s magazine, GQ, was included.

SpinMedia has named Jem Aswad the new editor-in-chief of Spin, succeeding Caryn Ganz, who was ousted last week.

Mr. Aswad was most recently the editor of Billboard.biz and previously held editing jobs at MTV News and Time Out New York. Mr. Aswad was most recently the editor of Billboard.biz and previously held editing jobs at MTV News and Time Out New York. “This is probably the job I dreamed about most when I first moved to New York as a 22-year-old freelance writer,” Mr. Aswad said in a statement.

Let me offer my deepest apologies to everyone who, like me, works in the magazine publishing industry. I’ve been committing an unpardonable sin without even knowing it.

From time to time when I wasn’t covering my usual obsessions – like the U.S. Postal Circus, black liquor tax credits, and greenwashing – I have actually written about and even opined about our industry, often focusing on major New York publishers. I thought somehow that having worked many years (too many years) in the industry and having the benefit of insights from many brilliant and well-informed insiders qualified me to speak about

Ideas for content marketers are flying fast and furious today at the Metropolitan Pavillion in New York. The occasion is Content Marketing World NYC, but the themes are competence and context——understanding who you are addressing with marketing content, and best practices for delivering it.

Focusing on marketing channels, Robert Rose of Big Blue Moose prepped the attendees with advice on making content decisions based on the right audience. "The social web is a waste if you don't apply right context to channels," he said, noting the need for a channel plan incorporating situational analysis, audience research and an editorial plan.

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