Like other publishing executives from consumer and business-to-business publications, Ken Gazzola is always looking for ways to extend his company’s brand. As executive vice president and publisher for the group at The McGraw-Hill Cos. in New York that is responsible for covering aerospace, with its leading magazine Aviation Week & Space Technology, Gazzola refers to his current strategy as “transform and expand.” Part of this includes a name change from Aviation Week Group to McGraw-Hill Aerospace & Defense. He says this signifies his group’s broader coverage of the defense sector. “Right now we get little advertising for land and sea. It’s a whole new

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