Meredith Corporation, the leading media and marketing company serving American women, announced today that it has launched its Diabetic Living brand in Russia.
Like other publishing executives from consumer and business-to-business publications, Ken Gazzola is always looking for ways to extend his company’s brand. As executive vice president and publisher for the group at The McGraw-Hill Cos. in New York that is responsible for covering aerospace, with its leading magazine Aviation Week & Space Technology, Gazzola refers to his current strategy as “transform and expand.” Part of this includes a name change from Aviation Week Group to McGraw-Hill Aerospace & Defense. He says this signifies his group’s broader coverage of the defense sector. “Right now we get little advertising for land and sea. It’s a whole new