UK

Traditional display advertising on the web is in trouble. Fewer people are clicking on banners, yields for publishers are static or falling, and many users shut off ads completely. YouGov's research for this report shows that in both the US and UK between a third and a half of online news users use software that blocks the most popular forms of display advertising.

Against this background it is not surprising that content providers, brands, and platforms are looking for new and better ways to reach and engage audiences.

UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend to hit £4.5bn in 2016, according a new forecast.

Mobile ad spend is expected to grow by 96% this year to £2.02bn in the UK, just a shade behind the £2.06bn forecast to be spent on print ads in newspapers, according to a report published on Tuesday by eMarketer.


Scholastic, the global children’s publishing, education and media company announced today that Catherine Bell, UK sales and marketing head of DK, will be Co-Managing Director and Head of Publishing, Marketing and Trade Sales for Scholastic UK, effective September 10, 2012. Steve Thompson, currently Managing Director of Book Fairs for Scholastic UK, will become Co-Managing Director, Operations.

In a move to offset £2m ($2.86 million) in losses from its U.S. business, the UK-based Future Publishing plans to sell or close eight of its titles, including DVD & Blu-Ray Review, Hi-Fi Choice, What Satellite & Digital TV, Home Cinema Choice, London Tech Guides & Bookazines, Photoshop Focus Guides, Nitro and Redline, according an article on Guardian.co.uk.

As we send this issue off to press, rumors of Amazon’s fall release of Kindle 2.0 and late 2008/early 2009 release of Kindle 3.0 (started by the editor-in-chief of tech blog CrunchGear.com, John Biggs), remain unconfirmed. Amazon’s press department responded to my inquiry with the usual tight-lipped, Amazon response: “… We do not comment on rumors or speculation.” According to Biggs’ blog: “An insider let slip that two new Amazon Kindle models will hit stores this holiday season, with the first coming as early as October. The first is an updated version with the same-sized screen, a smaller form factor and an improved interface.

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