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The Alchemy of Innovation: 4 Ways to Foster Innovation in 2020

by Mary Fox

There’s no simple path to innovative ideas. But based on my experience working with brands of all stripes and sizes over the past 25 years, the ingredients of innovation are universal and can be distilled into four elements: obsession with consumers, data, creative bravery, and a competitive spirit. more »

 
 

Your Events Are Canceled. Now What?

by Rob Ristagno

The COVID disruption continues to be a reality, and we don’t have a timeline for when things will return to normal. So, where does that leave B2B publishers who generate a meaningful portion of their revenue from events? Let’s explore how publishers are adapting to protect their business model from future disruptions. more »

 
 

How 3 Media Organizations Are Using Data to Drive Business

In this episode, we replay a panel discussion from the 2019 FUSE Media Summit. Executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations and factored into new product development, as well as how they prepared for privacy laws like GDPR and CCPA. listen »

 
 

Top 5 Strategies to Generate Revenue without Ads

by David Walsh

The writing has been on the wall for years. The decline of display advertising has been well documented in this publication and others. CPM rates for ads have fallen at the same time ad viewability has been called into question. Rather than sit back and wait for the walls to potentially come crashing down around… more »