Hope this finds you feeling fine this Wednesday.
Last week, I used this space to recap publishers’ thoughts on how they were feeling about the Apple iOS 14 update (and what was working and what wasn’t). (Read that story here).
My colleague Ronan and I followed up on that thought to probe a bit more on unexpected ramifications associated with the update. As it turned out, Apple’s intelligent tracking prevention (ITP) was effectively turned on by default on all web browsers, including Google Chrome—which, of course, is expected to shut off third party cookies by 2022.
The feature makes it more difficult for publishers and advertisers to identify particular audience types, thereby depreciating the price of ad impressions in those environments.
Is a cookieless environment already here? (Story here). And what are some of the general challenges media organizations are facing going up against Apple? (Story here).
Let me know if you have any thoughts on this update (or other news tips) at firstname.lastname@example.org. Otherwise, see you here on Friday,