September 23, 2020

Hi there,

Hope this finds you feeling fine this Wednesday.

Last week, I used this space to recap publishers’ thoughts on how they were feeling about the Apple iOS 14 update (and what was working and what wasn’t). (Read that story here).

My colleague Ronan and I followed up on that thought to probe a bit more on unexpected ramifications associated with the update. As it turned out, Apple’s intelligent tracking prevention (ITP) was effectively turned on by default on all web browsers, including Google Chrome—which, of course, is expected to shut off third party cookies by 2022.

The feature makes it more difficult for publishers and advertisers to identify particular audience types, thereby depreciating the price of ad impressions in those environments.

Is a cookieless environment already here? (Story here). And what are some of the general challenges media organizations are facing going up against Apple? (Story here).

Let me know if you have any thoughts on this update (or other news tips) at Otherwise, see you here on Friday,


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Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.


Oracle Launches Outcome-Based Measurement Tool

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits.


Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

It could be more harmful than the projected effects of GDPR and CCPA.


The Intersection of Personalization & Privacy: How Publishers Should Communicate with Consumers

Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same expectations extend to online publishing. Increasingly, publishers must personalize to thrive — a mission that can be at odds with new privacy mandates. What Exactly…