Very busy at AMC 2012, the Magazine Media Conference! The show kicked off Sunday evening with a reception and announcement of the Advertising Age A-List awards, with Bloomberg Businessweek’s Josh Tyrangiel taking editor of the year.
Today bright and early at 8am attendees were welcomed by Michael Clinton of Hearst, Chairman of the MPA, who says magazine publishers should be “paper proud.” What makes magazines successful? It’s the content, stupid! This focus on content, Clinton says, will lead to continued growth in digital in the “third channel” of the tablet.