Andy Cohn

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Print ad revenue is still in an alarming free-fall, and journalists are getting laid off three times faster than the rest of the workforce, according to Unity’s 2009 Layoff Tracker Report. The onus is on publishers to find new revenue streams, and a profitable Web strategy is central to continued survival. And while many print publishers have tried to replicate their print profitability online, few have succeeded to date—at least in a large way.

More Blogs