Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology.

It does not take a publishing expert to tick off a list of changes magazines have undergone converting from paper to pixels. But with as many digital publishing truisms those of us in the business already take for granted, I've barely heard a word uttered about the root concept of "readership."

"It has never been cheaper to get a piece of content in front of a B2B buyer," said Sybase VP Mark Wilson recently. We are now at or near the tipping point where non-publishers eclipse competitive titles as a B2B publisher's prime competition for dollars, if not for advertising dollars.

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