Print remains the number one source of revenue for most publishers, but what are the future trends for print in the industry? In October 2014, InfoTrends and NAPCO Media surveyed 103 publishers in an effort to uncover all this and more. Join us as we look at the research highlights and discuss its implications for printers and publishers.
Barbara Pellow, the chief marketing officer and vice president of Eastman Kodak Company's Graphic Communications Group, addressed the Financial Communications Forum in Boston, in April. In her presentation, "Marketing Transformation: How Digital Transformation of Print Communications Expands Market Reach, Speeds Time to Market and Improves Business Results," Barbara Pellow focused on leveraging digital production technologies to create new business opportunities in the financial services field. "When we talk about innovation, perhaps nothing has changed for businesses as much as how we market our products and communicate with our customers," said Pellow in her address. "As little as 10 years ago, businesses were limited to