In this episode, Kintzer talks about Trusted Media Brands' content-first strategy, as well as key steps in the company's digital evolution. Plus, she describes motivations behind the launch of digital-only brand The Healthy, the benefits of going vertical, and how TMB sites are addressing the COVID-19 pandemic and related topics for readers.
Condé Nast Entertainment President Oren Katzeff on Video Production During COVID-19 Pandemic
Delish CRO Dan Fuchs on Consumer Revenue & Taking a ‘Brand-First Approach’ to Advertising
Q&A: CEO Gemma Postlethwaite on SourceMedia’s Evolution, Relaunch as Arizent
Digital Consolidation: Here for the Long Haul or Another Passing Fad?
USA TODAY’s Head of Consumer Products on Delivering Value to Readers & Advertisers
Trusted Media Brands’ SVP of Marketing on ‘Nicest Places’ Program & Digital Revenue Strategy