Earlier this month, Cindy Schwalb assumed her new role as online content editor for Kiplinger’s Personal Finance and With a successful stint at AOL Money & Finance under her belt, she brings with her a vast knowledge of how to capture new visitors and entice return readers online. Publishing Executive Inbox spoke to Schwalb about how publishers can find that delicate balance between providing content in both traditional and digital formats. INBOX: What are some of your own personal rules of thumb when it comes to deciding what type of content, in what form, works best for print and what works best solely on

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