D. Eadward Tree

Matt Steinmetz is the publisher and brand director of Publishing Executive.

D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.

Consumers keep squawking about electronic publications, such as e-books and tablet versions of magazines, having higher prices than the printed editions. They'd better get used to it.

A postal executive stunned the Mailers Technical Advisory Committee (MTAC) today by announcing that D. Eadward Tree, pseudonymous chief arborist of Dead Tree Edition, is actually a high-ranking Postal Service official.

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